Ecommerce Meetup

1. Link building Ecommerce
By ildar khakimov @ildarius

2. Introduction
• This is going to be a high-level presentation
about link building.
• You're welcome to do additional research
about concepts that you think make the most
sense in your situation.

3. Questions
• How many people in the audience have an
Ecommerce website?
• How many of you are actively building links
towards web-sites?

4. • Brief history of Google's secret sauce. Similar
to rating academic papers.

5. CONCLUSION?
• Links are VALUABLE!

6. Ecommerce Link Building =
Challenge

7. Standard Link Building
• Press Release
• Directory Submissions

8. What about Natural Links?
• Big companies pay about 100$ per link for
high-quality links. The SEO companies that
promote Airlines.

9. Ideas for link building
• Guest blogging
• Create deals pages and promote to mommy
bloggers
• Personalized gift give away: Kotex did it and
100% of women put up pics of the gift on their
social media profiles
• Contests: Require FB like/share and Twitter
tweet to participate

10. • High-Quality photos: May get pinned and
improves conversions
• Content marketing: Creates link bait and
traffic from Unique Search Terms

11. MOST IMPORTANT
• Learn from the competition using sites like
Majestic SEO. Think in terms of “outranking”
not ranking.
• ^ Most important piece of advice in the whole
presentation

12. Follow me on twitter
• I will post the slides of this on my twitter
account
• @ildarius
• twitter.com/ildarius