A presentation I made at POLIS (POLIS is a joint initiative of LSE's Department of Media and Communications and the London College of Communication) for an EBU (European Broadcasting Union) event. Discover "En Ligne Directe", a social media enriched daily news debate.

1. « En Ligne Directe »
A social media enriched
radiophonic debate
Yan Luong
Radio Télévision Suisse
22/03/2012

2. Source : Altimeter Group, 2010

4. What is En Ligne Directe ?
A daily participative debate broadcast
French speaking Switzerland No 1 radio
station
Prime time 08:00 – 08:30
Journalists, Specialists, Internauts
Social, Local, Mobile

5. Participation through a smartphone app,
facebook & twitter

6. Every evening around 18:30 : the
question

8. The next morning
⇒20-25 selected
tweets and FB
comments
⇒3-5 app based
recordings
⇒Storify

9. Learnings
A 2.0 development process
Social media as source not center
It has enriched the live debate
It makes the world smaller
It helps citizenship debate
It has changed the moderation process

10. Thank You
about.me/yluong