3. Course Description
• Introduction to creativity and creative
problem solving techniques, innovation
strategies, collective thinking. Types of
thinking convergent, divergent. Creative
mental abilities, whole brain thinking. Group
projects involve applications of brain
storming, synectics, and delphi techniques.
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4. PLO Program Learning Outcomes
• 1- Design
• 5- Communication
• 6-Critical Thinking
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5. NAAB Student Performance Criteria
• A1- Communication Skills
• A2- Design Thinking Skills
• A3-Visual Communication Skills
• A6-Fundamental Design Skills
• A7-Use of Precedents
• B1- Pre-Design
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6. Course Goals & Objectives
• Communicate through reading, writing, speaking and
listening effectively.
• Raise questions; interpret information using abstract ideas
and concepts.
• Use appropriate representational media and graphics.
• Apply architectural and environmental principles in design.
• Comprehend and identify fundamental principles in project
design.
• Able to elaborate comprehensive program for an
architectural projects.
• Elaborate holistic problem solving approaches
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7. Topical Outline
• Communication in Creativity and Innovation
(10%)
• Principles and concepts in Creative and
Innovative Design (20%)
• Applications in Architectural Design (20%)
• Problem Solving Methodologies: Lessons in
Practice (15%)
• Exercises and Application Projects (15%)
• Comprehensive Design through Creative-
Innovative Project (20%)
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8. Course Requirements
• Class Attendance
• Participation in class activities
• Mid and final Exams
• Assignments and Projects
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9. Methods of Assessment
• Attendance and Participation 10%
• Assignments and Activities 20%
• Projects 40%
• Midterm Exam 10%
• Final Exam 20%
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10. Text Books
• Required:
– The Architect’s Brain: Neuroscience, Creativity,
and Architecture
• Recommended:
– Cracking Creativity
– How to think like Leonardo da Vinci
– Creativity: Flow and the Psychology of Discovery
and Invention
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12. Discussion - Creativity and Innovation
• What is Creativity?
• What is Innovation?
• What is the difference
between Creativity and
Innovation?
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13. END
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Mahgoub