A presentation on inbound marketing tactics. Known as online marketing optimization, it is a tactical approach on how you can create a funnel via various online channels to generate traffic or leads for your business.

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5 PILLARS
OF ONLINE
MARKETING OPTIMIZATION
(OMO)
November 2010

2. ONLINE MARKETING OPTIMIZATION
Creation of a funneling process via various online channels to generate traffic
for your business.

3. NEW SCHOOL STRATEGY
Inbound Marketing for Online Marketing Optimization
Strategies and processes to help your website get found by clients and
customers already learning, discovering and shopping in your industry.

4. Outbound (Interruption) Marketing
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OLD SCHOOL STRATEGY

5. TACTICS
1. BLOGS
 The foundation and hub of all your content
 Write blogs specific to your industry, customer’s pains
and solutions to your customer’s problems
 Repurposing blogs into various pieces of content ie.
PDF, eBook, Webinars, Videos, Micro Blogs, Tweets,
Facebook posts etc.
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TACTICSTACTICS
2. NATURAL SEARCH (SEO)
 On-Page SEO
- Keywords in Meta Content, Site Content, URL,
Internal links anchor text.
 Off-Page SEO
- Inbound links

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TACTICSTACTICS
3. PAID SEARCH (PPC)
 Extends your reach beyond organic by targeting
thousands of related keywords.
 Targeted avenues like LinkedIn and Facebook allows
for highly granular targeting on audience profiles.
- Geographical targeting
- Age
- Designation
- Industry
- Company Name

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TACTICSTACTICS
4. SOCIAL MEDIA
 Is NOT just a Facebook page a Twitter account
or talking to Generation Y
 It’s about enabling and facilitating
conversations with your current and
prospective customers
 Timeliness customer support

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TACTICSTACTICS
5. ROI - Measuring & Optimizing
 Define the audience of the reports, the format and
frequency.
- Blog Grader: http://blog.grader.com/
- SEO Effectiveness: http://websitegrader.com/
- PPC Conversion & Tracking:
http://adwords.google.com/support/aw/inproduct/bin/answer.
py?hl=en&answer=115794#
- Social Media Effectiveness: http://socialmention.com/

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ABOUT US
 Digital Search Marketing Agency since 2002
 Headquartered in Costa Mesa, California
 Resources in Los Angeles, Seattle, San Francisco,
Chicago and Orlando
Partial Client List: Mazda, Oprah.com, Microsoft
Dynamics, Anchor Blue, O’Neill, UHG, Callaway.
1.877.736.4321
info@ymarketing.com
150, Paularino Avenue, Suite D285, Costa Mesa, CA 92626