Presentation at Marktplein DM 2008

1. 40 minutes (q&a) on....
...social media, social networking, social whatever

2. Who am I?
Yme Bosma (www.yme.nl)

Business development & partnerships bij Hyves
−
Formerly with Media Republic, Lost Boys and Y&R
−
Hyves, a social networking service

More than 7 million active Dutch users, 53% reach (13+)
−
5 billion pageviews per month, 10% share
−
2,5 million users per day, 40 minutes on average
−
30 million pageviews on mobile website per month
−
Etc...
−

3. What is Hyves?

4. Social networking services
will be like air

5. What do we do (in a few years)?
We are a switchboard, facilitating communication and

interaction between people, in any way, anywhere
We help people build, use and manage their identity,

on and off Hyves, online and offline
We aggregate and organize information and

knowledge on content in all its appearances and make
it available in many ways

11. What do we do (in a few years)?
We are a switchboard, facilitating communication and

interaction between people, in any way, any where
We help people build, use and manage their identity,

on and off Hyves, online and offline
We aggregate and organize information and

knowledge on content in all its appearances and make
it available in many ways

14. What do we do (in a few years)?
We are a switchboard, facilitating communication and

interaction between people, in any way, any where
We help people build, use and manage their identity,

on and off Hyves, online and offline
We aggregate and organize (a social filter) information and

knowledge on content (in whatever form) and make it available
in many ways

20. What does this mean for you today?

24. Me

25. Myself

26. I

27. And others

28. Everywhere

37. You can't buy attention,
you will have to earn it

38. You can't buy attention,
you will have to earn it

39. So, why don't you?