Presented to the Prospect Heights Public Library District staff on January 25th, 2013.

1. Libraries, Librarians, and Social Media
Balancing the personal and professional in social networking

2. Me
Leah L. White
Reader Services Librarian
Northbrook Public Library
Twitter: @leahlibrarian
Tumblr: yolaleah.tumblr.com
FB: facebook.com/yolaleah
Site: leahwhite.weebly.com

3. Why am I here?
http://www.slideshare.net/btench/becoming-an-agent-of-change-in-your-organization

4. The Plan
• Why be social?
• What social networks to join?
• Leah’s rules of the internet
• Tips and advice
• The best of the best (according to me)

5. Why be social?
• Personal
• Keep in touch
• Fun!
• Crowd-source ideas and
collaborate
• Good for your career

6. Why be social?
• Institutional
• Varies
• Create meaningful
relationships with your patrons
• Remind people about
services
• Increase use of services

7. What to join? OMG SO MANY!
http://www.buzzfeed.com/chrismenning/the-x-all-the-y-meme

8. The Major Players Explained with donuts

9. There are networks for But not for everyone.
everything.

10. What is your goal? Articulate it. Practice it.

11. Possible goals
• Do you want to share ideas and get feedback?
• Facebook, Twitter
• Do you want to be entertained while also creating content?
• Tumblr, YouTube
• Do you want to find a job or expand your career goals?
• LinkedIn, Facebook

12. My favorites for libraries and librarians

13. Leah’s Rules of the Internet

14. The Golden Rule Harsh but true.

15. Ask yourself, “Could this posting
Listen to Spiderman. get me fired?” If the answer is
yes, then don’t post it.
http://d37nnnqwv9amwr.cloudfront.net/photos/images/original/000/206/250/think%20before%20you%20post.png

16. The Internet never forgets.
Remember the “drunken pirate” scandal?
http://www.nytimes.com/imagepages/2010/07/25/magazine/25privacy-3.html

17. It just makes them stronger. And don’t BE the troll.

18. Definition of a Troll

19. You are responsible. Keep your page clean.

20. Tips and Advice

21. Dealing with
Inappropriate Content
• Personal
• Check in with your account
• Delete the comment
• Send a message
• Institutional
• Have a policy
• Enforce and follow it

22. Different sites have Be a lurker. Learn about the site
before you jump in.
different cultures.

23. Dos and Don'ts
• Do
• Don’t
• be yourself
• be pushy
• respond to questions
• ignore your account
• participate in memes
• only post links to your blog
or website
• #FollowFriday, Friday
Reads
• be mean
• Share ideas and resources

24. It's about conversation. and promoting your brand

25. More on conversation
• “The biggest mistake we see companies make when they first hit Twitter is to
think about it as a channel to push out information. In fact, it turns out to be a
great medium for holding conversations rather than making announcements.”
(from The Twitter Book by Tim O’Reilly)
• “My tweeting philosophy is to have fun. I think that’s why people enjoy my
Twitter feed. People are more interested in conversations that have nothing to
do with books or writing.” - author Victoria Dahl in Publisher’s Weekly

26. to hide or not to hide that is the question

27. The Best of the Best my favs

28. Facebook: Lawrence Public Library, Threadless, Northwestern
University Archives

29. Twitter: Wil Wheaton: @wilw, Toby Greenwalt: @theanalogdivide,
Zappos.com: @Zappos_Service

30. Tumblr: I Love Charts: ilovecharts.tumblr.com, Morton Grove Public
Library: mgpl.tumblr.com, YouMedia: youmedia.tumblr.com

31. All things considered
• Don’t be an idiot.
• Articulate your social networking goals.
• Join the networks that help you achieve your goals.
• Have fun!

32. Thank you! psst follow me! @leahlibrarian
http://www.flickr.com/photos/theilluminated/5386099858/