The document outlines an advertising campaign for the brand LUSH consisting of a 6-week soap opera web series, an interactive website, and social media presence to raise brand awareness and sales. The $150,000-$180,000 budget will go towards rights to use a song, website development, video production, social media posts, management, and Google Adwords. Campaign success will be measured by brand awareness, website engagement, and sales from targeted areas.

1. Cindi Leverich
youngcin@msu.edu
NMDL

2. TARGET MARKET

3. So Fresh,
So Clean,
So LUSH!

4. Entertaining Advertising
Characters based on the people who make
the product
6 Week Campaign
12 “Soap” Opera Webisodes

6. Interactive Website
Videos drive traffic to www.solush.com
Ability to interact with characters
Create your own LUSH image

7. Social Message
Awareness of social
issues important to LUSH
will be built into the
storylines

8. Google Adwords
So Fresh, So Clean, So LUSH
http://www.lushusa.com
All natural bath and body products.
Order Now! Free Shipping!

9. Campaign Budget
$150,000- $180,000
 Rights to use the Song $30,000-$40,000
 Website Development $20000
 Content Creation/Art development/Video Production for 12
videos $35000-$45000
 Facebook and Twitter sponsored posts $25000-$30000
 Management $10000-$15000
 Adwords-$30000-$40000

10. Key Performance
Indicators
Brand
Awareness
Website
Analytics
Sales
From
Targeted
Areas