Today, before releasing the film the promotion takes place initial on the films official websites, blog, media, news etc… Production firms pay plenty on creating the websites, on-line paid promotions, print advertisements, media promotion, posters which might be in millions. Here are some ways to promote your online films. For more Details visit - http://www.yourneeds.asia/blog/post_info.php?id=34Website+designing+for+Film+industry+in+Hyderabad,+Movie+promotion+some+best+Movie+website+examples

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3. Search Engine Optimization
 Define the movie description
properly.
 Use Keywords effectively in the
URL, Titles etc.
 Include effective Keywords
related to the movie Meta tags.

4. Submit URL to Search Engines
 Check for popular Search Engines
 Submit the movie URL to top 20
Search Engines in your
Country/Region
 Keep updating the site to stay
top of the search list

5. Movie Pages in Social Networking Sites
 Create Pages relevant to the movie
and include lots of information about
the movie, the cast, crew, release
dates, events, RSVP etc.
 If the movie deals with an issue,
multiple pages could be created in
different social networking sites, on
the issue as well as the movie.
 Drive traffic back to official movie
site by including links in those movie
pages of social networking sites.

6. Fan Clubs and Sites
 When the movie is much awaited one,
then the fans will themselves build fan
sites and clubs. Else, the marketing
team can build fan clubs and promote
it online.
 The fan sites and clubs should allow
any registered member to add / edit
information about the movie.
Remember, empowered fans are the
best marketers for the movie.
 One or two moderators or admins
could keep a watch, so that the site or
club is not spammed or junked

7. Forum Discussion
 Initiate discussions in online
forums.
 Ask people to write reviews,
comments etc. Track the discussions.
 Link back to the movie website.
 Put a countdown to movie release
date & other related events like
music launch, DVD release etc.

8. News Letters
 Create Newsletters with loads of
information like character
background, character arc, behind
the scenes, achievements etc.
 Register with different groups in
Yahoo, Google etc. and send the
newsletter to all group members.
 Send newsletters to your friends,
relatives and ask them to forward
it to their circle of friends. This
spreads movie awareness.

9. Write Interesting Articles
 Interesting articles could be written
about happenings on-shoot, behind
the scenes etc.
 Sometimes, there could be few snaps
with amazing celebrity gestures.
These could be used to write about
the reason for gestures and related
happenings.
 People are always keen to know about
these kind of facts. This could lead to
lot of discussions based on that snap
or article.

10. Photo Sharing and Free Downloads
 Upload movie posters, banners,
objects used in the movie, characters
etc., in photo sharing sites like Picasa,
Flickr, Fotocommunity, Imageshack,
Photobucket, Istockphoto etc.
 Apart from photo sharing sites, movie
banners, attractive desktop images,
wallpapers, screensavers etc. should
be made available for free download
through various sites and directories.

11. Share Videos / Trailers
 Upload Videos / trailers in various
video sharing sites like YouTube,
Metacafe, Google Video, Vimeo etc.
 Videos could be behind the scenes,
trailers, events etc.

12. Presence in Blogosphere
 Create blog pages in leading blog hosts
like blogger, wordpress, shoutpost,
etribes, weebly etc.
 Post articles about the cast, crew, story
background and any other interesting
stuff related to movie. Photos and
trailers also could be added.
 Respond to conversations properly
and keep track of the comments. Be
open to feedback. Link back to the
official movie site.

13. Tags in Video Sharing Sites
 Include requisite number of relevant
keywords in the Tags, while uploading
the video.
 Effective tags and proper description
about the video will push the video to
the top of the search list and hence
drive lot of traffic to the video.
 Videos / trailers are one way of creating
hype and bringing in exposure to
the movie.

14. POD Casts
 Interview the film writer, director,
producer or key actor/actress and create
a good podcast using the interview.
 Industry experts could also talk about
technology used or the social issue that
is dealt in the movie, theme music etc.
 These podcasts could also be sponsored
by the brand partners of the movie.

15. Submit to Directories
 Submit the podcasts to famous podcast
directories like Podcast Directory, iTunes,
Odeo, podcast alley, podomatic,
podoscope etc.
 This could increase the exposure and
will get more publicity.
 Podcasts could also be included in official
site, blogs, forums etc.

16. Online Discussions
 A movie would include lot of research
work. Articles could be written on
those research and facts and figures
could be provided.
 These articles which contains facts &
figures would spark lot of discussions
in forums, blogs, social networking
sites etc.
 This will create curiosity and will serve
as good word of mouth publicity for the
movie.

17. Share Presentations
 Presentations about the story, directors,
producers, significance of the movie,
sensational photographs of the actors /
actress which were taken for the movie
etc. could be created and shared online.
 This will spread much faster than the
documents and will bring in lot of
exposure to the movie. As earlier,
the presentations should be available
for free download.

18. Docshare
 The movie related information along
with background information etc.
could be made into one single
document or series of documents.
 These documents could be posted in
online document share sites like Scribd,
pdfcast.org, pdf-search-engine, eBook
networking, digital documents etc. It
should also be available for download.
An overview of complete marketing
activities, film shoot, location selection,
lyrics of songs etc, could be possible
topics to be written on.

19. EBooks
 Create eBooks about the movie, past
success and failures of the director,
background of the actor / actress,
reasons for the actor / actress to be
chosen for the movie etc. could be
included in the ebook.
 If the movie is based on a book, then
the book could be digitized and could
be made available online, after all legal
and copyright issues are taken care of.
 Provide downloadable link across
online communities, forums, blogs etc.

20. Respond to Comments
 Keep track of all online posts and
discussions. Watch it regularly, update it
regularly with entertaining and interesting
stuff about the movie.
 Respond to queries of people, re- comment
on the comments and make sure the
discussions continue in a healthy manner.
 Make sure that negative comments /
feedbacks are dealt with appropriately. Be
polite and to the point.

21. RSS Feeds
 Create RSS Feeds and make it available
through movie websites and other popular
movie sites.
 Update the RSS feeds regularly with
relevant information about the movie.
 Theaters releasing that movie, premier
shows, events, celebrity visits etc. could
also be given as RSS feeds.

22. Log In Movie Database
 Submit the movie and all relevant
information to different movie databases
like IMDB, bollywood archive.
 Creating log in the movie database along
with release dates and other pertinent
information will also create good exposure
as people will start discussing about the
movie well before the actual marketing
starts. This creates a good awareness,
which aids the marketing campaign later
on.

23. Social Bookmarking
 Make sure the movie official site, blogs,
forums etc. are all bookmarked socially
in sites like del.icio.us, stumble upon,
digg etc.
 If the movie is a much awaited one,
then people bookmark it like crazy in
these sites. For all other cases, its better
to ask the internal marketing team to
do this job up until the word starts
spreading.

24. Tweet Regularly
 Twitter is one effective way of reaching
out to audience.
 Start a twitter account and regularly
tweet about the movie like shoot
schedules, release dates, interesting
incidents etc.
 Create a short link (bit.ly) for the movie
site and provide it in twitter.
 If used properly, tweets could become
an effective word of mouth publicity for
the movie.

25. Online Contest
 Create online contests asking simple and
relevant questions about the movie,
characters, incidents etc. These could be
based on the articles written in the blogs,
forums etc.
 Winners could be given tickets,
merchandizing items etc. as rewards.
 The most important thing is that, people
should be able to find the answers for
these questions. So, it should be short
and simple.

26. Paid Advertisements
 Apart from all the above mentioned
stuff, paid advertisements will prove to
be effective when the movie release
date is closer.
 Ads at prominent locations in popular
websites will fetch a lot of exposure to
the movie.
 Linking back to the official site, will
increase the traffic to the official site and
hence more the exposure.

27. Online Polls
 Create polls about the movie, about the actor and other key cast /
crew members and their past achievements.
 These polls will give interesting data to write about. Create articles about
these facts and percentages and spread it around to get good publicity.
 If possible, opinion polls, audience liking factor and their choice of actors /
actress could also be surveyed.

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