Reputation Management Tips for Physicians It has been said that a man’s business depends on his reputation. A reputation for poor quality or shoddy service will kill a business deal before the potential patient even meets you. In a digital world, your reputation extends beyond your regular patients and every action is etched into an online permanent record that can kill your online marketing if you aren’t careful. In this article, we’ll address the ways you can improve any physicians online reputation and maintain it over the long term. First, you need to use social media to improve your online presence. A business website is not enough. Your patients are on social media. If you aren’t where they are, their discussions about you will create the reputation potential patients see about you while you’ll have no way of reacting or rectifying the matter. Maintain the social media presence with regular postings. Post content that is valuable and insightful to patients to keep them coming back for more. These postings may be tips and tricks for getting the most out of your medical services, news about the practice, job postings, or hints about next generation procedures in the works. Use keywords in these postings so that people searching for your practice will find your social media profiles. Take control of the content generated about your company. Sites like KnowEm.com, NameChk.com and UserNameCheck.com let you see every online posting about your practice. You could use one or all of them to find out what others are saying about you. You may discover that competitors are badmouthing the practice or misrepresenting themselves as you. Reach out to dissatisfied patients. When you address their problems, you’ll turn an unhappy patient into a happy one. Where possible, post the resolution on the same social media site where their complaints were posted, in the same message thread if you can so that anyone reading about the issue will see how you took care of it. You’ll improve your image with the readers and may garner good will online. When someone posts concerns or complaints online, take the time to respond. You’ll be heads and shoulders above competitors who ignore online complaints, and your practice’s online reputation improves when you can tell the world how the matter was resolved. Thank those who give you praise as well, whether with free services, discounts or promotions. You will turn those who leave praise on your physician website into permanent PR team members. Take care in what you say and do. This applies online as well as offline. A poor patient service meeting easily results in a nasty Tweet, a detailed personal blog entry or complaint online. A matter that you thought wouldn’t leave the examination room becomes public knowledge and public record in a matter of minutes. You can avoid this by treating all patients with respect, never using derogatory language toward patients and keeping business dealings professional.

1. Online Reputation
Management For Physicians
Physician Reputation
Marketing
YourProfitWeb.com

2. Reputation Management
Tips for Physicians
It has been said that a man’s business
depends on his reputation. A reputation
for poor quality or shoddy service will
kill a business deal before the potential
patient even meets you.
YourProfitWeb.com

3. In a digital world, your reputation
extends beyond your regular patients
and every action is etched into an
online permanent record that
can kill your online marketing if you
aren’t careful.
YourProfitWeb.com

4. In this video, we’ll address the ways
you can improve any physicians
online reputation and maintain it
over the long term.
YourProfitWeb.com

5. First, you need to use social media to
improve your online presence.
A business website is not enough.
YourProfitWeb.com

6. Your patients are on social media. If
you aren’t where they are, their
discussions about you will create the
reputation potential patients see
about you while you’ll have no way of
reacting or rectifying the matter.
YourProfitWeb.com

7. Maintain the social media presence
with regular postings. Post content
that is valuable and insightful to
patients to keep them coming back
for more.
YourProfitWeb.com

8. These postings may be tips and
tricks for getting the most out of your
medical services, news about the
practice, job postings, or hints
about next generation procedures in
the works.
YourProfitWeb.com

9. Use keywords in these
postings so that people searching for
your practice will find your social
media profiles.
YourProfitWeb.com

10. Take control of the content generated
about your company. Sites like
KnowEm.com, NameChk.com and
UserNameCheck.com let you
see every online posting
about your practice.
YourProfitWeb.com

11. You could use one or all of them to
find out what others are saying
about you. You may discover that
competitors are badmouthing the
practice or misrepresenting
themselves as you.
YourProfitWeb.com

12. Reach out to dissatisfied patients.
When you address their problems,
you’ll turn an unhappy patient into a
happy one.
YourProfitWeb.com

13. Where possible, post the resolution
on the same social media site where
their complaints were posted, in the
same message thread if you can so
that anyone reading about the issue
will see how you took care of it.
YourProfitWeb.com

14. You’ll improve your image
with the readers and may garner
good will online.
YourProfitWeb.com

15. When someone posts concerns
or complaints online,
take the time to respond.
YourProfitWeb.com

16. You’ll be heads and shoulders above
competitors who ignore online
complaints, and your practice’s
online reputation improves when you
can tell the world how the matter
was resolved.
YourProfitWeb.com

17. Thank those who give you praise as
well, whether with free services,
discounts or promotions. You will
turn those who leave praise on your
physician website into permanent PR
team members.
YourProfitWeb.com

18. Take care in what you say and do.
This applies online as well as offline.
A poor patient service meeting easily
results in a nasty Tweet,
a detailed personal blog entry or
complaint online.
YourProfitWeb.com

19. A matter that you thought wouldn’t
leave the examination room becomes
public knowledge and public record
in a matter of minutes.
YourProfitWeb.com

20. You can avoid this by treating all
patients with respect, never using
derogatory language toward patients
and keeping business dealings
professional.
YourProfitWeb.com

21. Be especially careful with the media,
whether at a trade show or interview.
Everything said, on or off the record,
will probably end up online.
YourProfitWeb.com

22. Your business success has always
depended on your reputation. If you
follow the tips outlined in this article,
your online reputation will remain as
spotless as your in-person
reputation.
YourProfitWeb.com

23. And you’ll avoid deterring your
future patients before they ever had
a chance to meet you.
YourProfitWeb.com

24. YourProfitWeb.com