A social media recommendation presentation for the developing luxury online fashion retailer Hauteitis.

2. Who is Speakeasy?
WE ARE
Independent boutique agency that’s a partnership between
the artistic legend of Slingshot ad agency and journalistic
giant The Dallas Morning News (with access to all past
WE CREATE
content for use on your media streams!)
Content marketing for smart social media. We’re not as
interested in building a huge but hollow audience: we want
to develop depth and devotion. We strategically accomplish
WE DELIVER
this through excellent, relevant and engaging content.
White glove service using the most cutting edge technology
and a dream team of contributors to create a turnkey
approach to your social media.
SPEAKEASY

3. Social Media Snapshot
460 likes · 10 talking about this
17 followers · 88 following · 98 tweets
28 followers · 19 likes · 151 pins
no presence found
no presence found
GREAT OPPORTUNITIES
HERE!
SPEAKEASY

4. Opportunities
Maximizing your content stream: Content is king. Custom graphics, entertaining
verbiage and seamless links for each post are the standard expectations to keep
audiences engaged, especially if your audience overlaps from network to network.
Not to mention that Facebook penalizes you for certain posting faux-pas. Less
than 10% of your network may be seeing your posts, so a budget strategy for
promoting posts and content that meets readers needs is essential!
Streamlining your Data: New Facebook API has allowed integration with third party
software to increase the data collection for your social media. This is crucial to
ensure that you’re spending time reaching the people you want to reach with the
messages they want to hear. Great for outreach to new audiences if done correctly,
and keeps your main network from being flooded.
Strategizing to reach different networks: A social media strategy ties your
marketing efforts together and introduces users to new portals for experiencing
your brand. Personalities and audiences from across your social network mingle so
that everything is connected seamlessly. New apps allow custom page badges that
turn Facebook into a mini version of your website; each user has an experience
that’s everything they want and nothing they don’t.
SPEAKEASY

5. Recommendations
Improve unique content, create various sub pages through custom badges and increase
frequency of graphics and video in posts while decreasing self-promotion.
Create editorial calendar for twitter accounts and strategically address hot areas of
fashion intel. Content should be customized for twitter and synced with Pinterest and
Instagram.
This is the largest area of growth for your brand. A complete build-out of Pinterest
creates a hub for high couture fashion reporting and establishes Hauteitis as a thought-
leader in visual fashion retail. Images hosted on your blog increase click-through traffic.
Instagram is your visual Twitter-substitute. Live-posting increases the glamour and
mystique of the couture fashion industry and is also a potential personal shopping tool if
exclusives are featured first on Instagram. Feed should be added to your main site, also.
YouTube is the second largest search engine on the Internet. All events, interviews,
styling and photo shoots should be captured and uploaded with keyword optimization.
Video content is quickly becoming more important than text.
SPEAKEASY

6. Let’s Begin, Shall We?
Facebook cover image custom Monthly metrics report
re-design Dedicated account manager
Custom Twitter cover image Basic reputation management
50 engagements each month 508 Digital basic service and
Complete Pinterest build-out dashboard
One weekly blog post
Custom editorial calendar
One product video produced and
distributed
composed of creative shots
submitted by client
e-commerce enabled platform
NET INVESTMENT $1995/month
based on a one year contract
SPEAKEASY

7. Let’s Begin, Shall We?
Facebook cover image custom Four online promotions
re-design custom graphics designed
Custom Twitter cover image complete management of
Complete Pinterest build-out contest and fulfillment
Instagram setup and training entrant data collected for
YouTube channel creation and future marketing use
optimization Monthly metrics report
80 engagements each month Dedicated account manager
Two weekly blog posts Basic reputation management
Custom editorial calendar 508 Digital basic service and
Up to four product videos dashboard
produced and distributed Search management provided
composed of creative shots
submitted by client NET INVESTMENT $2995/month
based on a one year contract
e-commerce enabled platform
SPEAKEASY

8. SPEAK TO US. EASILY.
Erin Davis
FULFILLMENT DIRECTOR
ERIND@YOURSPEAKEASY.COM
WWW.YOURSPEAKEASY.COM
214-738-7404
{ANYWHERE}
@ERINWHITEDAVIS
FACEBOOK.COM/YOURSPEAKEASY
SPEAKEASY