Media Opportunities for Summer 2009

1. YourSports.com delivers the
Greatest Games in NCAA Football history
and a sports targeted ad network targeted at Men ages 18-54
Summer 2009

2. About Us
ROSE BOWLS. NATIONAL CHAMPIONSHIPS. THE GREATEST GAMES EVER PLAYED.
BROADCAST EXCLUSIVELY ONLINE VIA THE YOURSPORTS NETWORK.
TARGETING MEN AGES 18-54.
SYNDICATED REGIONALLY. PROMOTED NATIONALLY. MASSIVE REACH.
IT’S HULU FOR TIER 2 AND TIER 3 PREMIUM SPORTS CONTENT.
ABOUT THE YOURSPORTS NETWORK
YourSports is an online video network delivering full games and highlights to sports fans
wherever they are on the web.
Our content includes the greatest games in NCAA sports history, high school games, and
user-generated programming. Fans vote for the games they want us to broadcast.
Our Sports Ad network can deliver sponsors up to 100 Million targeted brand
impressions every month.

3. Audience We Deliver
WE EXCEL AT TARGETING 18-54 YEAR OLD MALE COLLEGE GRADUATES WITH
HOUSEHOLD INCOMES EXCEEDING $75,000 WHO HAPPEN TO BE HUGE SPORTS FANS.
AUDIENCE DEMOGRAPHICS THE ROI WE DELIVER SPONSORS:
Age Occupation » Increased brand awareness and loyalty
Under 18 24% Mgmt/Professional 43%
18-24 12% Technical 7% » New leads
25-44 37% Other Employed 12%
» Guaranteed, massive audiences
45-54 14% Student 29%
55+ 13% Other 9% » Regional targeting with national reach
Gender Income
Male 79% Less than $35k 21% HOW WE DELIVER IT:
Female 21% $35k-$49.9k 22% » Online video
$50k or More 57%
Education » Branded video players, a.k.a. viral widgets
HS Attendee/Grad 20%
College Attendee/Grad 80% » Branded video commercials
Source: YourSports Internal Traffic Reporting, Newspaper Partner Network
» Content found nowhere else on the web

4. Opportunity #1: Sports Display Ad Network
2 SPORTS CHANNELS STANDARD TARGETING OPTIONS
Fans, News, & Gamers Channel 1. Specific Sites
2. Channel
125 Sites, 500M Impressions, 12M Unique’s
3. Day Part
Online Newspapers Channel 4. Cities
48 Sites, 3.2M Impressions, 32k Unique’s 5. States
6. Age
7. Gender
TARGETING PROGRAMS 8. Language
1) CPM
9. Browsers
2) CPA
10. ISP’s
3) CPC
Ad Type Max File Size
Unit File Types Max Animation Time Audio
(IAB Standard) Flash Image
Skyscraper 160 x 600 .swf / .jpg / .gif 30KB 20KB 15 seconds No
Leaderboard 728 x 90 .swf / .jpg / .gif 30KB 20KB 15 seconds No
Large Rectangle 300 x 250 .swf / .jpg / .gif 30KB 20KB 15 seconds No

5. Fans, News, & Gamers Channel
Fans, News, and Gamers Channel (monthly metrics listed)
125 Sports Websites
500M Monthly Impressions
12M Monthly Unique Visitors
190M Impressions, 1.2M Unique Visitors 125M Impressions, 600k Unique Visitors
34M Impressions, 800k Unique Visitors
20M Impressions, 95k Unique Visitors 20M Impressions, 800k Unique Visitors 17M Impressions, 1.5M Unique Visitors
15M Impressions, 1.2M Unique Visitors 8.5M Impressions, 245k Unique Visitors
10M Impressions, 500k Unique Visitors

6. Online Newspaper Channel
Online Newspaper Channel – Sports Sections (monthly metrics listed)
48 Online Newspapers
3.2M Monthly Impressions
300k Monthly Unique Visitors
700k Impressions, 35k Unique Visitors 700k Impressions, 97k Unique Visitors 200k Impressions, 10k Unique Visitors
150k Impressions, 35k Unique Visitors 150k Impressions, 9k Unique Visitors
180k Impressions, 9k Unique Visitors
100k Impressions, 25k Unique Visitors 79k Impressions, 8k Unique Visitors
34k Impressions, 4k Unique Visitors

7. Why Newspaper Websites?
THE SPORTS PAGES ON
LOCAL NEWSPAPER WEBSITES
OWN the Local Sports audience
• Newspaper websites are the # 1 destination for local sports news and
information in 22 of the top 25 markets in the U.S.†
• Sports sections on the top 100 newspaper websites in the U.S. attract over
27 million unique visitors each month—that’s more than the ESPN (21M)
and Sports Illustrated (5M) websites combined!‡
• Sports sections on newspaper websites can deliver online video to massive
audiences of local sports fans across regional and national markets 24/7
† comScore January 2008, National Newspaper Network LP
‡ Comscore Sept 2008

8. Opportunity #2: Historic Pac-10 Football Games
8 OF THE GREATEST NCAA FOOTBALL
GAMES IN PAC-10 NORTHWEST HISTORY,
CHOSEN BY THE FANS,
BROADCAST ONTO THE SPORTS-SECTIONS OF THE MAJOR
NEWSPAPER WEBSITES IN THE NORTHWEST,
AND PROMOTED NATIONWIDE WITH BRANDED VIDEO ADS.
ONE GAME PER WEEK FROM AUGUST 15TH TO SEPTEMBER 15TH,
UP TO 25 MILLION GUARANTEED BRAND IMPRESSIONS

9. Regional Syndication, National Reach
Our multi-game sponsorship campaigns are syndicated to local and regional markets
nationwide, allowing YourSports to deliver up to 500 Million guaranteed impressions
upfront—to over 12 Million Unique Visitors nationwide.
# of Monthly brand impressions and unique visitors the Sports-sections on newspaper websites we can deliver
220K Unique Visitors
250K Unique Visitors 268K Unique Visitors 244K Unique Visitors 227K Unique Visitors
1.4M Brand Impressions
1.7M Brand Impressions 2.33M Brand Impressions 2.5M Brand Impressions 3.9M Brand Impressions
276K Unique Visitors
156K Unique Visitors 1.4M Brand Impressions
1.1M Brand Impressions 156K Unique Visitors
1.1M Brand Impressions
614K Unique Visitors
4.1M Brand Impressions
231K Unique Visitors
26M Unique Visitors 1.2M Brand Impressions
517k Unique Visitors 23M Brand Impressions
1.6M Brand Impressions 143K Unique Visitors
1.1M Brand Impressions 1.5M Unique Visitors
6.7M Brand Impressions
330K Unique Visitors
1.2M Unique Visitors 1.4M Brand Impressions
4.2M Brand Impressions 234K Unique Visitors
3.2M Brand Impressions 332K Unique Visitors
3.3M Brand Impressions
232K Unique Visitors
446K Unique Visitors 1.2M Brand Impressions
3.2M Brand Impressions
197K Unique Visitors
1M Brand Impressions 213K Unique Visitors
1.6M Brand Impressions
Brand Impression = # video plays, branded widget views, and branded promo ad views on the Sports’sections of newspaper websites Sources: ComScore, National Newspaper Association, Internal Data

10. NCAA Greatest Games: Sponsorship Elements
YOUR BRAND YOUR BRAND
LOGO HERE LOGO HERE
Chris
Bryant
YOUR BRAND
LOGO (CLICK-
THROUGH
ENABLED)
APPEARS HERE
VIDEOS ARE
CLICKED
INTERACTIVE VIDEO PLAYER ON YOURSPORTS.COM YOUR BRAND MESSAGE HERE W/LEAD GENERATION LINKS YOUR BRAND MESSAGE HERE W/LEAD GENERATION LINKS
enables fans to click on any object for contextual real-time
information. It’s the intersection of editorial and video in a single SYNDICATED VIDEO PLAYER ALL GAME PLAYS
experience. VideoClix® technology maximizes brand is sponsored by your brand. The include a 7 second presenting sponsor
engagement and increases viewer retention. skinned player includes your custom mention, a :30 second mid-roll
logo and a URL for direct response. commercial, and a :30 post-roll.
YOUR BRAND
LOGO HERE
IN-BANNER PROMO VIDEOS
are branded with your logo and placed on premium sports-targeted websites across the web to
promote your sponsored campaign.

11. Case Study
SUCCESS WITH THE SEATTLETIMES.COM
In Oct ‘08, YourSports syndicated 6 high school football games onto the Sports-section of
the Seattle Times’ website, generating phenomenal audience and engagement metrics.
30-DAY RESULTS
# Games on SeattleTimes.com 6
# Total Games Watched 4,527
# Promo Banner Ad Views 1,670,492
# YS-Branded Video Player Loads 397,201
# Minutes Watched per Game 6.72
% Viewers Watched Entire Games 6.06%
# Total Viewing Hours 558
% Unique Viewers on High School Sports
section of the Seattle Times' website site 1.6%
clicking through to yoursports.com
% Click-Through visitors from Seattle Times'
website registering on yoursports.com 7.1%
# TOTAL BRAND IMPRESSIONS 2,072,220
Sources
Seattle Times Internal Metrics
YourSports Internal Metrics

12. Our Vision
EVERY GAME
in NCAA and high school sports is broadcast online, on mobile
phones, and on living room TV’s all across the U.S.

13. Buy Today!
SIGN ON NOW AS THE EXCLUSIVE SPONSOR OF OUR PAC-10 NETWORK.
This sponsorship opportunity begins August 15th
(flight dates are flexible)
ALSO AVAILABLE ARE
CUSTOM AD NETWORK SPONSORSHIPS
For rates & more information contact:
Jim Burnette, National Sales Director
jimb@yoursports.com
M: 914.539.1555
COMING WINTER 2010: Historic Pac-10 and Big 12 Basketball campaigns