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Why should you get online, now! aryans group of colleges
- 1. Why Should You Get Online?
- 2. India is the 3rd largest Internet user market 137 Million internet users At 120M+ users, online users represent the strong purchasing class 21% Penetration 7% Penetration
- 3. 2 Billion internet users in the world Source: IWS, ETForecasts, BCG Report, Sept 2010; Emerging Markets – BRIC+Indonesia 88% Growth 40% of the planet will be online by 2015 15% Growth Emerging markets will primarily drive the growth
- 4. 20X growth in India search queries the last 5 years Increasing affinity towards the web Social network users (% of internet users) 69%India
- 5. 12cr Internet users (2012) , 30cr Internet users (2015) 3rd largest Internet market globally 5cr Mobile Internet users 30% media time on Internet! 30K cr Ecommerce India is the 3rd Largest Internet Market!
- 6. Digital is changing customers’ purchasing decisions … …and the way they engage with a brand
- 7. Your Competitors are already here
- 8. How Can Google Help?
- 9. 9 India Benchmark Study | May 2008 | N = ranges from 512 to 734 | Google India, Netpop Research LLC 53% 12% 11% 9% INTERNET NEWSPAPERS FRIENDS STORES Where do you go to learn about new products/ services?
- 10. Worlds No 1 Search Engine
- 11. 50% would rather give up their TV instead of their smartphone and more than half say their smartphone is more entertaining than TV 50% would rather give up their TV instead of their smartphone and more than half say their smartphone is more entertaining than TV 80% use mobile search daily higher than USA, UK, Japan, France, and Germany. 80% use mobile search daily higher than USA, UK, Japan, France, and Germany. Mobile is big locally Source: Our Mobile Planet, Ipsos & Google, July 2011
- 12. There’s a Lot of Information Out There… Over 2 billion searches per day 48 hours of video uploaded to YouTube every minute Mobile search traffic has increased 5X in the past 2 years Over 4 billion YouTube video views per day AdWords advertisers in over 190 countries and 41 languages Google Display Network reaches nearly 80% of all Internet users
- 13. Get in touch & Get Online, Now!
Notes de l'éditeur
- “3,296 Indian cities shopped online in 2010. From this, 2, 234 were tier 2 and tier 3 cities including Ludhiana, Vadodra, Faridabad and Surat” – eBay’s online study on the Indian ecommerce landscape
- Also changes the way business is conducted. Your customer has also fundamentally changed the way they conduct research, their purchasing decisions and the way they engage with your brand
- We asked people in India how do you prefer to learn about new products or services? 53% said web/ online 12% said newspapers 11% said friends/ colleagues/ associate 9% said browsing in a retail store