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>All The
                      Small Things<
                       Youth Laboratory Indonesia
                              Introduction




www.enterthelab.com
2(>)We’re
The Small Research Firm
www.enterthelab.com
2(<)Interested In
                                The BIG
                          Youth Market
www.enterthelab.com
3(>)Having Only
                              The Small Team




      Founder & Co-Founders
                                                4
www.enterthelab.com
4(><) Starting Small,
   With Big Ambitions:
   Big Client
   Big Project
   Big Office




www.enterthelab.com
5(<) Utopic On
 Competing Against
 The BIG Guys!
www.enterthelab.com
6(<) Facing The Big
                      Marketing Problem: Iconism
www.enterthelab.com
7 (<) Realizing That The Big
            Awareness Project Is Weak
                      Solomon Asch Psychological Research




                  25% Answer Correctly,
                 75 % Conform at least once
www.enterthelab.com
8(<)Then The Small Circle & Big Gap
                    Became Important
                      Youth
                      Culture
                                Youth Culture

                                                          Psychology

                                Informational
                                     Gap               Youth Culture
                                                  Marketing
                                                                   Anthropology
                                                Communication
                                 Marketing
                                 Industries
www.enterthelab.com
9(<)After it, We Take The
               Small Steps That Matters
www.enterthelab.com
Fifi Alvianto
                           -www.hijabscarf.blogspot.com-




                      “Youths don’t listen to brands
                      coming from ‘the big world’, instead
                      they listen to brands which came
                      from friends with the same age ”




                         10(<)Find That
                        Youth: Trust The
                          Small World
www.enterthelab.com
Arianstone
                                        24 years old
                      Fixed Gear Evangelist,Bandung
                                South Beach Queen




               “TV could corrupt your mind”




         11(<) Have Smaller
          Respect to Media
www.enterthelab.com
Q:In Your Opinion, what Handset is
      actually use by Daniel Mananta?
      N=533 Gender proportion=55 M/45 F Age=14-29 Education=55 SMU/34 S1

      70%    63.00%                       In 2010 Daniel Mananta                      Name: Daniel Mananta
                                         Was set as icon for Nokia                    Nickname: VJ Daniel
                                                    Latest handset.
      60%                              The data shows that youth
                                                                                      Age: 31 years old
                                                                                      Star his career as MTV host
                                           Lack of trust to TV Icon                   Also known as Indonesian Idol
      50%                                     Increase due to their                   Host
                                         Scrutiny habit of seeking                    Also stars in the local tv series,
                                     Information through the net.                     Icon of a Honda Vario
      40%                           Peer group become the main                        & IM3
                                   source of valid information for
      30%                                        The young people


      20%
                                                             10.50%
      10%                 3.80% 3.60%               6%                              4%                     4.60%
                                                                       3.30%                  1.30%
        0%
             Blackberry   Nexian    Huawei        Nokia       Iphone     Sony     Samsung   Motorola          LG
                                                                       Ericsson
             12(<) Help People Avoid The Big Youth
                      Marketing Mistakes
www.enterthelab.com
13 (>) Listen To
   The Big Influences
                                                   Architecture
                                                    student in
                                                     Bandung




                                          Create a blog
                                         www.fiminin.blo
                                           gspot.com




                                                 Becomes model
                                                 for local brand


    Picture taken from Cycle Chic blog
   Ashfi Qamara (Fashion Blogger)         Trendsetters
                                          for moslem
                                             fashion




www.enterthelab.com
Q: Most Preferred
         Drink?
                          Other
                       Milk 2%
                   Juice
                        2%
               Soda 5%
                7%



           Water
           21%
                                  Tea
                                  63%




  14 (>) Find The Small
   Indigenous Tastes
www.enterthelab.com
15 (>) Saw The Small
                      Fight Against Capitalism



                         “4 things that make community
                         so important:
                         1. Benefit
                         2. Identity
                         3. Similarity
                         4. Future”

                         -Arifin Windarman-
                         Fashion Outlet Owner
                         UNKL347




www.enterthelab.com
16(<)Break The Big Gap:“It’s not always about selling”
www.enterthelab.com
17 (>) Having The Many
                       Small Achievements
                         #Help students on their research
                         Task on Youth Marketing
                         (Example:Do Beyond Age By Sara Dwita/IKJ)




www.enterthelab.com
18 (>)We Spend Smaller Time
                    Our Small Secret
                                  at The Office




www.enterthelab.com
19(<) Kill The Big
                              Ambitions!:
                                Big Client
                               Big Project
                               Big Office
                            Big Popularity
                        ----------------------------
                            Appreciate The
                              Small Client
                             Small Project
                              Small Office
                           Big Relationship
                      That Create Big Changes!
www.enterthelab.com
20 (><) In Order to Be The Next Big Thing
           We Got To Think About All
                The Small Thing




www.enterthelab.com
Take The Next Small Steps….
Contact us
  www.enterthelab.com

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(Youthlab Indo) All The Small Things: Youth Laboratory Indonesia Company Profile

  • 1. >All The Small Things< Youth Laboratory Indonesia Introduction www.enterthelab.com
  • 2. 2(>)We’re The Small Research Firm www.enterthelab.com
  • 3. 2(<)Interested In The BIG Youth Market www.enterthelab.com
  • 4. 3(>)Having Only The Small Team Founder & Co-Founders 4 www.enterthelab.com
  • 5. 4(><) Starting Small, With Big Ambitions: Big Client Big Project Big Office www.enterthelab.com
  • 6. 5(<) Utopic On Competing Against The BIG Guys! www.enterthelab.com
  • 7. 6(<) Facing The Big Marketing Problem: Iconism www.enterthelab.com
  • 8. 7 (<) Realizing That The Big Awareness Project Is Weak Solomon Asch Psychological Research 25% Answer Correctly, 75 % Conform at least once www.enterthelab.com
  • 9. 8(<)Then The Small Circle & Big Gap Became Important Youth Culture Youth Culture Psychology Informational Gap Youth Culture Marketing Anthropology Communication Marketing Industries www.enterthelab.com
  • 10. 9(<)After it, We Take The Small Steps That Matters www.enterthelab.com
  • 11. Fifi Alvianto -www.hijabscarf.blogspot.com- “Youths don’t listen to brands coming from ‘the big world’, instead they listen to brands which came from friends with the same age ” 10(<)Find That Youth: Trust The Small World www.enterthelab.com
  • 12. Arianstone 24 years old Fixed Gear Evangelist,Bandung South Beach Queen “TV could corrupt your mind” 11(<) Have Smaller Respect to Media www.enterthelab.com
  • 13. Q:In Your Opinion, what Handset is actually use by Daniel Mananta? N=533 Gender proportion=55 M/45 F Age=14-29 Education=55 SMU/34 S1 70% 63.00% In 2010 Daniel Mananta Name: Daniel Mananta Was set as icon for Nokia Nickname: VJ Daniel Latest handset. 60% The data shows that youth Age: 31 years old Star his career as MTV host Lack of trust to TV Icon Also known as Indonesian Idol 50% Increase due to their Host Scrutiny habit of seeking Also stars in the local tv series, Information through the net. Icon of a Honda Vario 40% Peer group become the main & IM3 source of valid information for 30% The young people 20% 10.50% 10% 3.80% 3.60% 6% 4% 4.60% 3.30% 1.30% 0% Blackberry Nexian Huawei Nokia Iphone Sony Samsung Motorola LG Ericsson 12(<) Help People Avoid The Big Youth Marketing Mistakes www.enterthelab.com
  • 14. 13 (>) Listen To The Big Influences Architecture student in Bandung Create a blog www.fiminin.blo gspot.com Becomes model for local brand Picture taken from Cycle Chic blog Ashfi Qamara (Fashion Blogger) Trendsetters for moslem fashion www.enterthelab.com
  • 15. Q: Most Preferred Drink? Other Milk 2% Juice 2% Soda 5% 7% Water 21% Tea 63% 14 (>) Find The Small Indigenous Tastes www.enterthelab.com
  • 16. 15 (>) Saw The Small Fight Against Capitalism “4 things that make community so important: 1. Benefit 2. Identity 3. Similarity 4. Future” -Arifin Windarman- Fashion Outlet Owner UNKL347 www.enterthelab.com
  • 17. 16(<)Break The Big Gap:“It’s not always about selling” www.enterthelab.com
  • 18. 17 (>) Having The Many Small Achievements #Help students on their research Task on Youth Marketing (Example:Do Beyond Age By Sara Dwita/IKJ) www.enterthelab.com
  • 19. 18 (>)We Spend Smaller Time Our Small Secret at The Office www.enterthelab.com
  • 20. 19(<) Kill The Big Ambitions!: Big Client Big Project Big Office Big Popularity ---------------------------- Appreciate The Small Client Small Project Small Office Big Relationship That Create Big Changes! www.enterthelab.com
  • 21. 20 (><) In Order to Be The Next Big Thing We Got To Think About All The Small Thing www.enterthelab.com
  • 22. Take The Next Small Steps….
  • 23. Contact us www.enterthelab.com