This was a digital campaign for the brand, Resorts World Manila. It is a marketing proposal which aims to build the brand by issuing viral content during Valentine's.
21. Problem }{
Their current campaigns
are intimidating and are
not something the market
can relate to.
A
22. Solution }{
Create a relationship with our consumers
by creating personal, relatable campaigns.
Emotional
attachment
Brand
Image
Frequency to RW
Awareness
= +
C
23. Channels / technologies}{
Virtual tours
The first integrated tourist hub—it has
everything: dining, shopping, relax,
gaming, entertaining
“MAGIC”
+
i
24. Business Model }{
The online campaign will make an
emotional attachment to the brand,
which can eventually drive traffic to
the establishment because it will
feature the different “attractions” of
Resorts World Manila
Budget: P 500,000
: