Michael Bergdahl, an expert on Walmart's business practices, is hosting a one-day master class called "Bird Dawg Millionaire" in major Indian cities. The class aims to teach retail strategies for business success even in tough economic times, based on lessons from Sam Walton and Walmart. Topics will include pricing, operations, culture, talent management, and customer service. The goal is to help Indian retailers capitalize on growth in the country's retail sector by learning internationally proven techniques for profitability.

1. ESSENTIAL!
Grab This Fast
For Retail Success!

2. “BIRD DAWG MILLIONAIRE”
Master Class
IN MUMBAI, DELHI AND CHENNAI.
Dawg”*
Michael ‘”Bird Bergdahl, the international speaker, author and
business turnaround specialist, helps you discover exciting new vistas of profitability!
*An authority on Wal-Mart’s Best Practices, Michael Bergdahl earned his nickname from
Sam Walton, as a reference to his unerring ability to spot the best business opportunities.
Crest The Wave During The Economic Tsunami!
“Bird Dawg”
Michael Bergdahl, the authority on Wal-Mart’s best practices,
brings you strategies and tools gained from his years of experience with Sam Walton.
Learn how to cruise through stormy times, to a safe, profitable harbour!
“Bird Dawg Millionaire”
The one day Master Class is an
essential pre-requisite to achieving amazing business success. With these valuable
sessions you will gain all the “gyan” you require to navigate past the economic doldrums
and capitalise on the amazing growth potential of Indian Retail. Plus you will be fully
equipped with future-ready information and practices to sustain business success and
conquer new horizons!
Come and make these amazing secrets of success your own!

3. “I couldn’t help but get inspired
by Sam Walton, the iconic founder of Wal-Mart.”
Kishore Biyani, author of ‘It Happened in India’.
Make Waves In The Retail World
The Retail sector in India is rated number one in the world. With a huge population of over 200 million households,
the highest density of outlets in the world, plus a growth in GDP of 8% for the past two consecutive years, India continues
to be the leading country for retail development and investment.
“India is the fastest growing retail market in the world! With 11 retail shops per 1000 people in India, compared to 3 retail
shops per 1000 people in the USA, organized retail represents only 4% of the marketplace. It is estimated that 95% of the
close to 15 million retail outlets in India are family run businesses occupying average 500 sq. ft. in space. Opportunity
abounds in India for both the large hypermarket operators, and small Kirana Shop owners who are able to define a unique
niche, and capitalize on local market opportunities by providing targeted products and great service! Times may be
challenging right now, but the best is yet to come for the enormous emerging India Retail Market, and amazingly,
we have only seen the tip of the iceberg!”
Michael Bergdahl
Professional International Speaker on 6 Continents and Author of 2 books about Wal-Mart & Sam Walton
The Indian Government has allowed FDI of up to 51% for a single brand retail company, with the intention of bringing
greater benefits to Indian consumers across the sub-continent. “Bird Dawg Millionaire” Master Class will help bring about
this paradigm shift, building the skill-sets required to successfully challenge the current scenario.
Anchor Your Business In Wal-Mart’s Best Practices
Internationally, Wal-Mart has effectively capitalized on a policy that incorporates local elements into the product offering, succeeding in making
it the world’s largest retail chain. In the Indian context, this strategy will add a hitherto unexplored dimension to the complex task of meeting
regional consumer expectations while maintaining operational profitability. By looking at good practice abroad and avoiding the mistakes
of other markets, Indian Retailers can capitalise on the huge untapped potential!
The spokesperson for the International Council of Shopping Centres claims that India has the potential to be the most exciting and dynamic
country for retail anywhere in the world. While retailers across the globe are struggling to prevent themselves from going under during this
economic upheaval, the Indian Retail scene is much more hopeful. With just 2-4% of organised retail, a large consumer base still remains
untapped, particularly in the rural sector.
For the incorporation of localised elements, Wal-Mart identifies five key categories - consumer electronics, pharmaceuticals, home goods, apparel
and fresh food. This customer centric approach will initiate a fresh vision for Indian Retail, aligning it towards success.
The “Bird Dawg Millionaire” Master Class gives you these key strategies and tactics, to make your own.
The winds of change are blowing your way!
Get Your Organisation Ship-shape In Fair Weather or Foul!
The strategic areas of Wal-Mart’s retail operations are summed up in the acronym
‘POCKETS’
Price Operations Culture Key Items Promotion
Expenses Talent Service
Through a thorough discussion of each of these important concepts,
you will gain the tools required to effectively navigate your business into the future!
Reach New Horizons
Who can be benefited most from the ‘Berg Dawg Millionaire’ one day Master Class?
Everyone who’s anyone in the Retail Sector!
Directors, Vice Presidents, Managers, Heads of Departments, Human Resource Directors, Consultants from
• Retail • Operations • Customer Service • Sales and Marketing • Advertising and Promotions • Supply Chain • Merchandising
From cross-industries
• Supermarkets • Hypermarkets • Departmental Stores • Speciality Retail • Fashion Houses • Pharmacy & Personal Care
• Food & Beverages • Electronics • Music Stores • Books • Toys • And many more!
Keep your calendar clear for these days
Mumbai May 25th 2009 Ramada Plaza Palm Grove (Juhu)
Monday
Delhi Wednesday May 27th 2009 The Park
Chennai May 29th 2009 The Park
Friday

4. CONFERENCE AGENDA 11.30am to 1.00pm - SESSION II
Culture Strategies & Tactics for Business Success in Tough
Economic Times©
REGISTRATION
8.30am to 9.00am
Culture Strategy
Why your people can make the difference when
9:00am to 11.00am SESSION 1
the going gets tough
Price & Operations Strategies & Tactics for Business Success in
Tough Economic Times©
Profit Sharing is the fuel that drives the Wal-Mart engine
Sam Walton was a servant leader
Welcome and Introduction of Michael Bergdahl
Golden Rule Values
Agenda The Sam Walton Way is The Wal-Mart Way
The 10 Rules of Sam Walton
“Wal-Mart / Sam Walton’s Strategies & Tactics for Business
Sam Walton’s 3 Values
Success in Tough Economic Times©”
Entrepreneurial Spirit / Work Ethic
What Businesses in India can learn from
Empowering people by pushing decision making downward
“The Wal-Mart & Sam Walton Way”
Embraced Change / Risk-taking
Then: How Sam Walton almost failed back in 1962
Reinforce company standards using folklore and storytelling
Now: Tough Economic Times Even for Wal-Mart 2009
Small Retail Shop Owners (Kirana Stores) Self Assessment Inventory
The Seven Strategies of Wal-Mart – The World’s Largest Company
Culture Tools for You
Definition/Explanation of P.O.C.K.E.T.S. Niche Strategy
“The Wal-Mart Way” Strategies of the World’s Largest Company
Questions & Answers
“The Sam Walton Way” Tactics of the World’s Richest Man
1.00pm to 2.00pm - LUNCH
Best Practice to Compete / Survive, and Thrive in Tough
Economic Times©
As you learn about Wal-Mart, you’ll gather tools you can use
2.00pm to 3.30pm - SESSION III
to compete in India
KIP/ Product & Expense Strategies & Tactics for Business Success
in Tough Economic Times©
Price Strategy
Why is Wal-Mart’s Pricing Strategy, and Yours, so important
Why merchant skills and supplier partnerships are so important
in today’s economy?
especially in tough times
Sam Walton’s Discounting Principle - Appeal of Low Prices
Everyone is a merchant regardless of job function
around the world
Volume Producing Item program to reinforce merchant skills
Every Day Low Prices
Execution of product promotions
Price Rollbacks
Outside / in approach to selecting products and services
Special Buy Merchandise
Vendor Partnerships – Vendorville
Predatory Pricing
3 types of Wal-Mart Suppliers - negotiating to supply Wal-Mart
Low price strategy driven by high volume inventory turnover
Automated Replenishment – just-in-time Inventory
Manufacturing in China & Asia critical to low price profitability
Store Wars – Wal-Mart battles retailers horizontally
Shopping Cart Comparisons
and suppliers vertically
Wal-Mart passes expense savings along to the customer
Innovation versus imitation
via lower prices
Key Item Promotion / Product Strategy
Pricing Tools for You
Operations Strategy
Expense Strategy
What lessons can you learn from Wal-Mart’s operations
Why the art and science of managing expenses
to help you to achieve success
can make or break you
Big Facts behind the Wal-Mart Success Story
The History of Wal-Mart - Most Admired Company 2003 & 2004
Wal-Mart Low Profitability Model
Global Presence
Low prices are a result of constantly reducing costs – passing savings
Types/Number of Stores and Distribution Centers
along to customers
Supply Chain Driven Company, in-stock, RFID
Suppliers are pressured to improve their efficiency and lower costs
Technology / Cross Docking / Spoke and Hub Distribution/
Management accountability - Sales / Payroll / Shrinkage
No Traditional Warehouses
Culturally engrained expense control teaches employees
Benchmarking Best Practices
to monitor expenditures
Operational Excellence Standards -
At Wal-Mart as sales volume rises expense as a percentage
High expectations are the key to everything
continuously falls
Continuous Learning / Continuous Improvement /
Nothing exposes a weak expense structure faster than
Flow Charting Processes
falling sales volume
Operations Tools for You
Each day work schedules are adjusted to reflect sales volume
shortfalls
Questions & Answers
Wal-Mart’s executives lead expense control by their own example
Customer greeters are at every front door to greet and monitor theft
Expense Tools for You
Questions & Answers
3.30pm to 4.00pm TEA BREAK

5. Exciting New Horizons!
Wouldn’t it be great to learn
Sam Walton’s success strategies?
Now you can!
With’Bird Dawg Millionaire’ Master Class, you gain
directly from Michael Bergdahl as he shares invaluable
insights into the tactics followed by Sam Walton
to overcome what appeared to be an insurmountable cash
and credit crisis that threatened the viability of his
business. You will understand his 7 core strategies
and be able to make them your own. Welcome on board
the Wal-Mart way!

6. 4.00 5:30 SESSION IV
Talent & Service Strategies & Tactics for Business Success
in Tough Economic Times©
Service Strategy
Talent Strategy
Why serving your customers is more important than ever
How do you increase productivity when business is difficult?
in tough economic times©
Setting aggressive goals with input from the entire team
The customer is the boss
Average people and above average performance
One stop shopping – replicate the “High Street” under one roof
Hire for attitude and teach the necessary skills
One agenda – the customer
Accentuate the Positive / Eliminate the Negative
Drop everything to serve customers
Dealing with Non-performers
10 foot rule / Sundown Rule
Performance Discrepancy – Dealing with non-performers
Internal customer service / External customer service
Empathetic versus sympathetic leadership
Customer segmentation strategy
Promotion from within, before people are ready
Saturday Morning Meetings / Wal-Mart Cheer
Cross-functional movement of people
Service Desk in the front of store
Hire the Best, Provide the Best Training, and Best Place to Work
– 100% product guarantee / Wal-Mart museum
11 Core Leadership Competencies
Service Tools for You
Talent Tools for You
Questions & Answers
Conference Delegate Registration
Early Bird Offer
Up to April 15th 2009 From April 16th 2009 onwards
Rs. 12,500 per person Rs. 15,000 per person
Single delegate early bird Single Delegate
Rs18,000 21,000/-
with return air fare on Jet Airways with return airfare on Jet Airways
Group* booking Rs. 60,000 Group* booking Rs. 70,000
For registration and for details.
Group* booking with the return Group* booking with the return
air fare on Jet Airways Rs. 87,500 air fare on Jet Airways Rs. 97,500
visit at: www.birddawg2009.com
*Five Delegates Terms and conditions apply,
Entitlement
• Certification of Participation signed by Michael Bergdahl
• Complimentary Book
6.00pm BOOK SIGNING
Every delegate receives a Special India Edition
of Michael Bergdahl’s book
“What I learned from Sam
Walton“: How To Compete &
Thrive in a Wal-Mart world’

7. “Bergdahl is a Wal-Mart authority who is open and honest about what it takes to compete,
survive and thrive in direct competition with Wal-Mart or any other aggressive competitor.
I highly recommend him as an international speaker to other retailers, non-retailers,
manufacturers and suppliers who are looking for a competitive edge.”
Paul Slevin, Director of Food and Impulse, TESCO, Ireland
“Your message is powerful!”
Edward Ray, Head of National Sales, Coca Cola, Russia
“Michael’s analysis of Wal-Mart’s case is lucid and inspirational at the same time.
It gave me and my top leadership a great example of how amazing and consistent results
can be achieved also thru Focus and Simplicity.”
Andrea Ragnetti, CEO, Philips Domestic Appliances and Personal Care
“The feedback we received from the attendees on-site and post conference was
overwhelmingly positive! Thank you for sharing your insight and expertise.”
Lorraine Mazza, VP, International Council of Shopping Centres (ICSC)
For a registration, complete bio of Michael Bergdahl,
pictures and updates on
‘Bird Dawg Millionaire’
Master Classes,
please visit
www.birddawg2009.com
You are also welcome to contact
Mr. Bergdahl directly at
contact@birddawg2009.com

8. SPONSORS AND PARTNERS
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Get On Board
“BIRD DAWG MILLIONAIRE”
Master Class
For Registration Details, please contact:
Events Ten
#9, UNI Building, Ground Floor, Thimmaiah Road,
Vasanthnagar, Bangalore 560 052
Tel: + 91 80 4092 6211
Email: contact@birddawg2009.com
Bangalore: Gerard
Tel: +91 80 4092 6211-13
Mobile: +91 98457 20227
Mumbai: Tauqir Shaikh
Tel: +91 22 2438 5007-09
Mobile: +91 99693 00060
Event Manager Organizer Delhi: M K Pandey
Mobile: +91 99100 13600
Hyderabad: Y V L Narasimha Murthy
Tel: +91 40 4003 2690
Mobile: +91 92465 77114
Driving performance of Indian Retail