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Cool Water:
                                                     Blue is the New Green
© 2012 Yudelson Associates




                             JERRY YUDELSON • GLUMAC • LOS ANGELES/IRVINE
Key Take-Aways

                              Water is the next big
                             (green) thing

                             International experience
                             and technology can be
                             adapted for U.S.

                              Major opportunities:
                             builders, owners, project
                             designers, facility
© 2012 Yudelson Associates




                             managers, public sector &
                             contractors
Why Water Efficiency?
                              Water: 21st Century oil

                              Freshwater supply limited

                              Population/urban growth:
                              creates large water footprint

                              Global climate change

                              Major droughts ahead
© 2012 Yudelson Associates




                              Water conservation - the law!
Water is the Oil of the 21st Century
© 2012 Yudelson Associates
Water Will be the Oil of the 21st Century

                              Resource conflicts

                              Existing water sources fully allocated

                              Next urban/rural battleground
© 2012 Yudelson Associates
Our Watery Planet




                                                              Cool Water:
                                                              Blue Is The New Green
© 2012 Yudelson Associates




                             JERRY YUDELSON • YUDELSON ASSOCIATES • TUCSON, ARIZONA
Freshwater is
                             inherently limited
                              No more water since
                              Adam & Eve

                              Usable freshwater a tiny
                              fraction

                              Much too polluted to drink

                              Aquifer depletion for
                              water supply widespread
© 2012 Yudelson Associates




                              in the U.S. & world
Freshwater Supply is VERY Limited
© 2012 Yudelson Associates
Water Footprint of “Stuff”
© 2012 Yudelson Associates
Global Climate Change

                              Much of world (& CA) supplied in summer with snowmelt

                              Changes in climate = smaller snowpack, larger spring
                              runoff, greater flooding, reduced summer stream flows,
                              higher evapotranspiration, less soil moisture, more
                              irrigation required, etc.

                              Water pricing for conservation will be huge issue
© 2012 Yudelson Associates
Climate Change – The Largest Risk

                                When it comes to the future of water, "we are, on many
                                levels, completely and totally hosed.”

                                The water cycle itself is changing.

                                As temperatures rise due to climate change, evaporation
                                and precipitation increase, and the atmosphere holds
                                more water. Predictably, the condition should lead to
                                increasingly severe storms and floods in some parts of the
                                world, with prolonged, more intense droughts elsewhere.

                                "We can expect extreme extremes,” which could lead to
                                greater conflicts over water.
© 2012 Yudelson Associates




                             - Jay Famiglietti, Director, UC Berkeley, Center for Hydrologic Modeling
Water/Energy Nexus

                             Water supply = energy use

                             Energy supply = water use

                             By 2020’s: Not enough
                             water for energy, or
                             enough energy for water!
© 2012 Yudelson Associates




                                          Lake Lanier, Atlanta, GA
Water Conservation
                             vs. Water Efficiency
                             Conservation means less
                             total use per capita

                             Efficiency not =
                             conservation

                             Behavior modification

                             Unintended consequences
© 2012 Yudelson Associates




                             “Virtual reservoir”

                             Reduces peak demand
Major Droughts Since 2006

                              In the U.S.                   In Australia
                                Atlanta                        Every major city

                                South Texas (Austin/San        Murray-Darling basin
                                Antonio)

                                California
© 2012 Yudelson Associates




                                                          Murray-Darling Basin, Australia’s Largest
                                                          River
Australia




                              20 million people

                              Most live near the coasts

                              Except for tropics, country is quite dry
© 2012 Yudelson Associates




                              Global climate change moved storm tracks south

                              Biggest drought in 117-year recorded history 2005 - 2010
Australia
                              Coordinated response by
                              national & state governments

                              $13 billion plan ($650 per person)

                              Water restrictions in urban areas

                              Product innovations
                                WELS rating mandatory for products since
                                2006
© 2012 Yudelson Associates




                                Product innovations come out of mandatory
                                labeling

                                                 Rainforest in Tasmania, Australia
Australia

                              Plumbing industry front
                              and center

                              Large water utilities
                              now recycle water to
                              homes

                              Public is cooperating

                              Desalination adopted
© 2012 Yudelson Associates




                              as fallback option

                                              Water-free urinals
Australia: Another Example

                                “Sewer mining” gaining
                                interest

                                One Bligh Street in Sydney
                                – 30 Story LEED Platinum
                                  Makeup water for cooling
                                  towers/toilet flushing
                                  Take water from city
                                  sewer, treat on site,
                                  reuse, return
                                  Onsite blackwater
                                  treatment gaining
                                  adherents
© 2012 Yudelson Associates
Australia: Lessons Learned
                              In a crisis, everything’s on the table

                              Easier to do big things politically

                              System favors (big) long-term solutions

                              Don’t neglect public participation

                              New technology can be mandated in crisis

                              Exotic solutions can be tried and evaluated
© 2012 Yudelson Associates




                                                                Murray-Darling — Australia’s Largest River
Blue/Green Issues
                              Water shortages/droughts in many states
                              Financial/regulatory incentive programs work
                              Green certification programs such as LEED
                              Rising costs for water supply and sewage treatment
                              Stakeholder concerns; political and regulatory changes
© 2012 Yudelson Associates
Inhibiting Forces



                               Water is still cheap

                               High-water-use lifestyles preferred

                               Law of unintended consequences

                               Codes take time to change
© 2012 Yudelson Associates




                               Lack of whole systems thinking
© 2012 Yudelson Associates
What Should the Public Sector Do?
© 2012 Yudelson Associates
Public Sector Actions?

                                Instill conservation ethic
                                Price for conservation
                                Incentivize retrofits
                                Regulate new buildings
                                Public education
                                Develop new supplies
                                Achieve “20% by 2020”
© 2012 Yudelson Associates
Water Conservation Requires New Pricing
© 2012 Yudelson Associates
Where Does This
                             Leave Business?
                              A very dynamic future:
                              much opportunity

                              New technologies,
                              systems, approaches

                              New products/markets

                              Need to address larger
                              questions of supply
© 2012 Yudelson Associates




                              security and cost
Bottom Line: Design & Renovate
                                More Water-Efficient Buildings


                             What will Green & WaterSense® buildings
                             look like in 2015?
                              Net zero water use

                              Onsite treatment/reuse

                              NEWater from many sources

                              Far more efficient systems
© 2012 Yudelson Associates




                              Designed by “Whole Systems Engineers”
The Future is Green (and Blue), But…

                              If you want to score, run to
                              where the ball is headed,
                              not to where it is.

                              Ask yourself: what will built
                              environment look like in
                              2020? What will be the
                              Next Normal? How can we
                              get there?
                                                              Spain Wins FIFA World Cup 2010
© 2012 Yudelson Associates




                              Will non-green/non-blue
                              buildings & homes pay a
                              market penalty?
“An invasion of
                             armies can be
                             resisted, but not
                             an idea whose time
                             has come”
                             – Victor Hugo
© 2012 Yudelson Associates




                             Water: Dry Run
© 2012 Yudelson Associates




                                              THANK YOU!

                             Jerry Yudelson

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Blue is the New Green - Public Sector

  • 1. Cool Water: Blue is the New Green © 2012 Yudelson Associates JERRY YUDELSON • GLUMAC • LOS ANGELES/IRVINE
  • 2. Key Take-Aways Water is the next big (green) thing International experience and technology can be adapted for U.S. Major opportunities: builders, owners, project designers, facility © 2012 Yudelson Associates managers, public sector & contractors
  • 3. Why Water Efficiency? Water: 21st Century oil Freshwater supply limited Population/urban growth: creates large water footprint Global climate change Major droughts ahead © 2012 Yudelson Associates Water conservation - the law!
  • 4. Water is the Oil of the 21st Century © 2012 Yudelson Associates
  • 5. Water Will be the Oil of the 21st Century Resource conflicts Existing water sources fully allocated Next urban/rural battleground © 2012 Yudelson Associates
  • 6. Our Watery Planet Cool Water: Blue Is The New Green © 2012 Yudelson Associates JERRY YUDELSON • YUDELSON ASSOCIATES • TUCSON, ARIZONA
  • 7. Freshwater is inherently limited No more water since Adam & Eve Usable freshwater a tiny fraction Much too polluted to drink Aquifer depletion for water supply widespread © 2012 Yudelson Associates in the U.S. & world
  • 8. Freshwater Supply is VERY Limited © 2012 Yudelson Associates
  • 9. Water Footprint of “Stuff” © 2012 Yudelson Associates
  • 10. Global Climate Change Much of world (& CA) supplied in summer with snowmelt Changes in climate = smaller snowpack, larger spring runoff, greater flooding, reduced summer stream flows, higher evapotranspiration, less soil moisture, more irrigation required, etc. Water pricing for conservation will be huge issue © 2012 Yudelson Associates
  • 11. Climate Change – The Largest Risk When it comes to the future of water, "we are, on many levels, completely and totally hosed.” The water cycle itself is changing. As temperatures rise due to climate change, evaporation and precipitation increase, and the atmosphere holds more water. Predictably, the condition should lead to increasingly severe storms and floods in some parts of the world, with prolonged, more intense droughts elsewhere. "We can expect extreme extremes,” which could lead to greater conflicts over water. © 2012 Yudelson Associates - Jay Famiglietti, Director, UC Berkeley, Center for Hydrologic Modeling
  • 12. Water/Energy Nexus Water supply = energy use Energy supply = water use By 2020’s: Not enough water for energy, or enough energy for water! © 2012 Yudelson Associates Lake Lanier, Atlanta, GA
  • 13. Water Conservation vs. Water Efficiency Conservation means less total use per capita Efficiency not = conservation Behavior modification Unintended consequences © 2012 Yudelson Associates “Virtual reservoir” Reduces peak demand
  • 14. Major Droughts Since 2006 In the U.S. In Australia Atlanta Every major city South Texas (Austin/San Murray-Darling basin Antonio) California © 2012 Yudelson Associates Murray-Darling Basin, Australia’s Largest River
  • 15. Australia 20 million people Most live near the coasts Except for tropics, country is quite dry © 2012 Yudelson Associates Global climate change moved storm tracks south Biggest drought in 117-year recorded history 2005 - 2010
  • 16. Australia Coordinated response by national & state governments $13 billion plan ($650 per person) Water restrictions in urban areas Product innovations WELS rating mandatory for products since 2006 © 2012 Yudelson Associates Product innovations come out of mandatory labeling Rainforest in Tasmania, Australia
  • 17. Australia Plumbing industry front and center Large water utilities now recycle water to homes Public is cooperating Desalination adopted © 2012 Yudelson Associates as fallback option Water-free urinals
  • 18. Australia: Another Example “Sewer mining” gaining interest One Bligh Street in Sydney – 30 Story LEED Platinum Makeup water for cooling towers/toilet flushing Take water from city sewer, treat on site, reuse, return Onsite blackwater treatment gaining adherents © 2012 Yudelson Associates
  • 19. Australia: Lessons Learned In a crisis, everything’s on the table Easier to do big things politically System favors (big) long-term solutions Don’t neglect public participation New technology can be mandated in crisis Exotic solutions can be tried and evaluated © 2012 Yudelson Associates Murray-Darling — Australia’s Largest River
  • 20. Blue/Green Issues Water shortages/droughts in many states Financial/regulatory incentive programs work Green certification programs such as LEED Rising costs for water supply and sewage treatment Stakeholder concerns; political and regulatory changes © 2012 Yudelson Associates
  • 21. Inhibiting Forces Water is still cheap High-water-use lifestyles preferred Law of unintended consequences Codes take time to change © 2012 Yudelson Associates Lack of whole systems thinking
  • 22. © 2012 Yudelson Associates
  • 23. What Should the Public Sector Do? © 2012 Yudelson Associates
  • 24. Public Sector Actions? Instill conservation ethic Price for conservation Incentivize retrofits Regulate new buildings Public education Develop new supplies Achieve “20% by 2020” © 2012 Yudelson Associates
  • 25. Water Conservation Requires New Pricing © 2012 Yudelson Associates
  • 26. Where Does This Leave Business? A very dynamic future: much opportunity New technologies, systems, approaches New products/markets Need to address larger questions of supply © 2012 Yudelson Associates security and cost
  • 27. Bottom Line: Design & Renovate More Water-Efficient Buildings What will Green & WaterSense® buildings look like in 2015? Net zero water use Onsite treatment/reuse NEWater from many sources Far more efficient systems © 2012 Yudelson Associates Designed by “Whole Systems Engineers”
  • 28. The Future is Green (and Blue), But… If you want to score, run to where the ball is headed, not to where it is. Ask yourself: what will built environment look like in 2020? What will be the Next Normal? How can we get there? Spain Wins FIFA World Cup 2010 © 2012 Yudelson Associates Will non-green/non-blue buildings & homes pay a market penalty?
  • 29. “An invasion of armies can be resisted, but not an idea whose time has come” – Victor Hugo © 2012 Yudelson Associates Water: Dry Run
  • 30. © 2012 Yudelson Associates THANK YOU! Jerry Yudelson

Editor's Notes

  1. Typeface/font still needs work for subheads
  2. Typeface/font still needs work for subheads
  3. 1.35°F temperature increase, more evaporationLargest river basin, Murray-Darling, is down to 25% of flowReservoir inflows near Perth 80% below historicalHigher temps/lower flows, more stagnant water, more dengue fever from mosquitoes