Introverts can be first-rate marketers, if they close their ears to conventional marketing advice and instead pay attention to their own personality strengths and preferences. This presentation explains how introverts who are ISTP in the Myers-Briggs system can best market themselves without a personality transplant. Author Marcia Yudkin is a marketing expert who champions the abilities, talents and dignity of introverts. Learn more at http://www.yudkin.com/introverts.htm - and check out her Udemy course, Marketing for Introverts, at http://tinyurl.com/udmbti .

1. Introvert Marketing Strengths: ISTP
by Marcia Yudkin
Learn more at tinyurl.com/udmbti

2. Contrary to stereotypes, introverts can
make excellent marketers.
Gain insight into your natural strengths,
talents and preferences by knowing your
Myers-Briggs personality type and working
with it, not against it, when reaching out to
potential customers.

3. ISTP: Sensing, Thinking, Perceiving
Introvert
If you're an ISTP, you are a hands-on, self-
directed person who is observant, quiet,
practical and perhaps mechanically inclined.

4. ISTP Keys to success:
- Hands-on
- Coolheadedness
ISTP Challenges from:
- Routine
- Pointless effort
- Rigid planning

5. Famous ISTPs
Amelia Earhart
Goldie Hawn
Meg Ryan
Angelina Jolie

6. More Famous ISTPs
Ernest Hemingway
Bruce Lee
Michael Jordan
Clint Eastwood
Humphrey Bogart
Brad Pitt
Frank Zappa

7. Recommended Marketing Methods for ISTPs
- Videos of you in action
- Live demos
- Become a legend
- Win contests/challenges
- Intriguing business card
- Referrals

8. Learn more about marketing in tune with
your introverted personality in Marcia
Yudkin’s video-on-demand course,
Marketing for Introverts:
http://tinyurl.com/udmbti