this presentation tells about model sustainability of subhiksha and what were the problem with subhiksha

1. SUBHIKSHA Discount Store with a Difference Presented by- YUGESH KUMAR DUBEY ROLL NO.-8279Kohinoor business school, khandala

3. In 2004 subhiksha had 164 stores all over Tamil Nadu and Pondicherry (Chennai alone account for 72).

4. Revenue in 2004 reaches to Rs. 2,200 million and it aimed to increase it to Rs. 2,800 million by end of 2005.

6. Aimed to have 550 stores by 2009 as it’s expansion plan.

7. Without air condition, extravagant lightning or decoration.

8. Customer had to ask for product against touch and feel experience offered by many stores.

9. Goods were 8-10% lower than maximum retail price.

11. Frequent enquiry about standard of drug by drug inspector.

15. Survey revealed for four core attribute- 1- proximity 2- quality of groceries 3- price of branded groceries 4- availability of products

17. Survey motivate them to go for this model.

18. Strategy- 1- availability 2- acceptability 3- affordability

20. On 30 January- 2009 managing director R. SUBRAMANIAN said that company need cash infusion of Rs. 300 crore to get the company back on track(property & salary dues).

21. Debt up to Rs. 750 crore.