1. Design Strategy 2012
-Do it with droog-
Yusuke Tominaka
Keio University
Hiroya Tanaka Lab
2.
3. Downloadable Design
• started by droog and waag society
• original idea of the project is to create
various object from flat pack design
• to build a platform
5. Downloadable Design
• to eliminate some of the many steps
between design and production
• to cut down the need for transportation
• to cut down the need for stock
• to provide an access to design
7. How designers make
money
• to consider what they would offer for free
and what they could offer added fee
• to think about different stage, different
levels or different services
• to create a need for their services
9. How people are involved
in design process
• It is difficult for end users to participate in
every design process
• Designers should offer a platform to help
end users customize design
16. Downloadable Design
• to innovate the designers, upcycle dead
stock, work within the local context to
solve problems globalization has
• to create a renewed sense of community
