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Company Strategy
1 
Agenda 
1 Strategy Development 
2 Strategy Execution
2 
What is Strategy? 
• Strategy is the creation of a unique and 
valuable position, involving a different set of 
activities 
• Strategy requires you to make trade-offs in 
competing-choose what not to do 
• Strategy involves creating “fit” among 
company’s activities
The Five Competitive Forces That Shape Strategy 
• Position Your Company Where The Forces Are 
Weakest 
• Exploit Changes In The Forces 
• Reshape The Forces In Your Favor 
3
Building Your Company’s Vision 
• Core Values Are The Handful Of Guiding 
Principles By Which A Company 
Navigates 
• Core Purpose Is An Organization’s Most 
Fundamental Reason For Being 
4
Reinventing Your Business Model 
• Customer Value Proposition 
• Profit Formula 
• Key Resources And Processes 
5
6 
Blue Ocean Strategy 
1. Understand The Logic Behind Blue Ocean Strategy 
1. It’s not about technology innovation 
2. You don’t have to venture into distant water to create 
blue oceans 
2. Apply Blue Ocean Strategy 
1. Never use competition as benchmark 
2. Reduce your costs while also offering customers more 
value
Successful Strategy Execution 
•Decision Rights 
•Information Flow 
7
Using Balanced Scorecard as Strategic Management 
• Translating The Vision 
• Communicating And Linking 
• Business Planning 
• Feedback And Learning 
8
Transforming Corner-Office Strategy into Frontline 
Action 
• Hallmarks Of Powerful Strategic Principles 
• Creating And Communicating Your Strategic Principle 
9
Turning Great Strategy into Great Performance 
• Keep It Simple 
• Challenge Assumptions 
• Speak The Same Language 
• Discuss Resource Developments Early 
• Identify Priorities 
• Continuously Monitor Performance 
• Develop Execution Ability 
10
How Clear Decision Roles Enhance Organizational 
Performance 
• RAPID Decision Model 
• Decision-Role Pitfalls 
• The RAPID Model In Action 
11
THANK YOU 
12

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Company Strategy and Execution

  • 2. 1 Agenda 1 Strategy Development 2 Strategy Execution
  • 3. 2 What is Strategy? • Strategy is the creation of a unique and valuable position, involving a different set of activities • Strategy requires you to make trade-offs in competing-choose what not to do • Strategy involves creating “fit” among company’s activities
  • 4. The Five Competitive Forces That Shape Strategy • Position Your Company Where The Forces Are Weakest • Exploit Changes In The Forces • Reshape The Forces In Your Favor 3
  • 5. Building Your Company’s Vision • Core Values Are The Handful Of Guiding Principles By Which A Company Navigates • Core Purpose Is An Organization’s Most Fundamental Reason For Being 4
  • 6. Reinventing Your Business Model • Customer Value Proposition • Profit Formula • Key Resources And Processes 5
  • 7. 6 Blue Ocean Strategy 1. Understand The Logic Behind Blue Ocean Strategy 1. It’s not about technology innovation 2. You don’t have to venture into distant water to create blue oceans 2. Apply Blue Ocean Strategy 1. Never use competition as benchmark 2. Reduce your costs while also offering customers more value
  • 8. Successful Strategy Execution •Decision Rights •Information Flow 7
  • 9. Using Balanced Scorecard as Strategic Management • Translating The Vision • Communicating And Linking • Business Planning • Feedback And Learning 8
  • 10. Transforming Corner-Office Strategy into Frontline Action • Hallmarks Of Powerful Strategic Principles • Creating And Communicating Your Strategic Principle 9
  • 11. Turning Great Strategy into Great Performance • Keep It Simple • Challenge Assumptions • Speak The Same Language • Discuss Resource Developments Early • Identify Priorities • Continuously Monitor Performance • Develop Execution Ability 10
  • 12. How Clear Decision Roles Enhance Organizational Performance • RAPID Decision Model • Decision-Role Pitfalls • The RAPID Model In Action 11