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www.sosyalpedia.com
http://www.facebook.com/yunusemresrgl
https://twitter.com/yunusemresrgl
2. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
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3. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
Geleceği hayal etmek her zaman eğlencelidir ve bilim-kurgu yazarları bu
konuda bizlerden 1 adım ötedeler, onlar ortaya attıkları fikirlerle ve
yüksek hayal güçleriyle bizleri etkilemeye devam ederken, 1900’lerde
ortaya çıkan robotlar, mobil iletişim sistemleri gibi yaratıcı fikirleri
çoktan evlerimizde kullanılmaya başlandı.
Aslında, Dick Tracy’in saatli telefonunun gerçeğe dönüşmesiyle
karikatüristler bile birnevi geleceği tahmin etmişlerdir.
Teknolojinin sihirli ağını örmesini izlemek aslında ünlü bilim-kurgu
yazarı Arthur C. Clarke’ın sözüyle daha iyi özetlenebilir.
“ Yeteri kadar gelişmiş herhangi bir teknoloji sihirden farksızdır. “.
4. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
1. Sosyal Telefonlar
5. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
1. Sosyal Telefonlar
Elinizdeki bilgisayarın, yani hızlı geniş bantlı internete bağlı akıllı
telefonların, icadı ve gelişimi toplumumuzu ve iletişimimizi kökten
değiştirmekte, Facebook ve twitter uygulamaları insanların sosyal
ağlarını yanlarında taşımalarına imkan sağlamaktadır.
Bu konuda en son gelişmelerden biri, Apple’ın İOS5 işletim sistemi
menüsüne twitter uygulamasının eklenmiş olmasıdır. Bu değişimden
sonra Twitter kullanımı %300 artmıştır.
Sizce bu değişim basit mesajlaşma sisteminin sonunun geldiğini mi
işaret etmekte?
6. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
2. Aramaların Sosyalleşmesi
7. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
2. Aramaların Sosyalleşmesi
Google’in arama sonuçları yüzlerce zeki matematikçi tarafından
tasarlanmış ve karanlık, uğultulu veri merkezlerinde bilgisayarlar
tarafından hesaplanmış farklı karmaşık algoritmalarla belirlenmektedir.
Google ‘+1’ butonu insanlar tarafından nelerin oylandığı nelerin değerli
görüldüğü ve beğenildiğini belirlemek için kullanılacak ‘Sosyal
işaretlerin’ daha da artacağını göstermektedir.
Google ve Bing arama sonuçlarında sosyal ağların görünürlüğünü ve
önceliğini arttırdılar. Geçtiğimiz 12 ayda Youtube videoları, Facebook
sayfaları , LinkedIn profilleri ve diğer sosyal medya araçlarının bir arama
yaptığınızda sonuçlarda daha üstlerde çıktığını fark etmişsinizdir.
8. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
3. Sosyal Medya Pazarlamada Coğrafi
hedefleme
9. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
3. Sosyal Medya Pazarlamada Coğrafi
hedefleme
FourSquare ve Google da Yerlerim özelliğinin ortaya çıkışı yaşadığınız
bölgede kampanyalar için yer bildirimini akıllı telefonlar tarafından
yönlendirilen bir gerçekliğe dönüştürdü. Cepten internet, Dünyada 5
milyar telefonun akıllı hale gelmesiyle önümüzdeki 5 yıl boyunca büyük
etkiler yaratmaya devam edecek.
Sosyal medya pazarlama akımının bir diğer parçası ise Facebookta
sosyal medya pazarlama sisteminin posta kodu hedefleme özelliğinin
olmasıdır.
Bireysel ödeme sistemli Facebook pazarlama platformu, Facebook’un
veritabanında sizin hakkınızda sahip olduğu bir çok nüfus bilgilerinin
yanında, posta kodlarını da bu sisteme katmaya başladı.
10. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
4. Sosyal Ticaret
11. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
4. Sosyal Ticaret
E-Ticaret neredeyse 15 yıldır bizimle ve şimdilerde Online olmayan
Tuğla ve Çimentodan yapılmış yerel işletmeler üzerinde çok büyük
olumsuz etkiler üretiyor. Gelecek yıllarda perakende satışların %50 sinin
internet üzerinden olacağı tahmin edilmektedir.
Son 12 ayda teknoloji o kadar ilerledi ki, artık uygulamalar aracılığıyla
alışverişi Facebook üzerinden yapabilmektesiniz bu sayede kullanıcılar
Facebook ekosistemlerinden ayrılmak zorunda kalmadan favori
markalarından alışveriş yapabilmektedir. Dahası dünyanın önde gelen
grupları ve müzisyenleri Facebook hayran sayfalarında, kendi facebook
mağazalarına sahipler.
Ticaret artık GlobalTicaret haline gelmektedir.
12. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
5. Sosyal Oyunlar
13. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
5. Sosyal Oyunlar
Oyunlar önceleri bir parkta ya da bahçede, bir masanın ortasına
kurulmuş mukavva etrafında ya da kart desteleriyle oynanırdı. Ama artık,
oyun keyfi zengin çoklu ortamlar ve kolay kullanımlı sosyal ağlar
sayesinde ortaya çıkan sosyal oyunlarla yeniden tanımlandı.
2007 de kurulan Zynga klasik oyun şirketlerini neredeyse 230 milyon
Facebook kullanıcısı tarafından oynanan Farmville ve Mafia Wars gibi
oyunlarla tamamen devre dışı bıraktı.
2010 da Facebook ve Zynga, Facebook kredileri kullanımı üzerine bir 5
yıllık anlaşma imzaladı bu sayede tüm oyun gelirlerinin %30’u
Facebook’a devredildi. Sanal ürünlerin satılmasıyla elde edilen bu
gelirler, 2012 yılı sonunda 1 Milyon doları aşmıştır.
14. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
6. Küresel Dergiler ve Süper Bloglar
15. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
6. Küresel Dergiler ve Süper Bloglar
Yayıncılık, aylık olarak 10 milyonlarca okuyucuyu çeken küresel
blogların artışıyla çevrimdışı baskılardan, çevrimiçi platformlara doğru
hızlı bir artış göstermektedir.
Huffington Post, politik bir blog olarak ortaya çıktı ve yakın zamanda 315
milyon dolara AOL’ye satılmıştır.Bu tür bloglara gelen trafikler, sosyal
ağlardan yönlendirilmektedir.
Huffington Post aylık olarak 35.6 milyon kişi ziyaret etmektedir ve 1
milyon üzeri yorumlarla başa çıkmaktadır. Aslında Haziran 2010 da
Huffington Post’un trafiği klasik medyanın duayenlerinden biri olan The
New York Times’ı
geçmiştir.
Sosyal Medya, politika, yemekler ve teknoloji gibi farklı konularda ortaya
çıkan Bloglar aylık olarak milyonlarca okuyucuyu çekmektedir.
16. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
7. Küresel Mikro Niş Pazarlar
17. Driving excellence in International Trade for 50 years
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Driving excellence in International Trade for 50 years
Sosyal Medyada Öne Çıkan 7 Akım
7. Küresel Mikro Niş Pazarlar
Niş pazarlar, önceleri coğrafi, teknolojik ve uzaklık sebebiyle kısıtlıydı ama
şimdi yer, zaman ve mekan kısıtlaması olmayan sosyal medyanın küresel
ulaşılabilirliği sayesinde Multi-milyon dolarlık girişimler haline
gelebilmektedir.
Bu şirketlere örnek vermek gerekirse: “AussieBum” (küresel olarak erkek iç
çamaşırı satmakta) ve “AquaBumps” (Su, sörf ve kumsal görüntüleri ile tüm
dünyaya dijital fotoğraflar satmakta).
Bu Sosyal medya destekli şirketler, daha önceki yerel ve sınırlı endüstrileri
sadece gelirleri ile değil, ayrıca Facebook, Youtube, Twitter gibi sosyal
ağların viralliğinden dolayı, ölçeklenebilir hızlarıyla da aşmaktadırlar.
18. Driving excellence in International Trade for 50 years
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Sosyal Medya
“Güç artık sizde”
Notes de l'éditeur
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke. “ Any sufficiently advanced technology is indistinguishable from magic “. Grandfather mobile story!
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke. “ Any sufficiently advanced technology is indistinguishable from magic “. Grandfather mobile story!
The invention and evolution of the computer in your hand, the “smart phone” that is connected to high speed broadband Internet is revolutionizing our communications and society. Facebook and Twitter apps are enabling people to take their social networks with them. The latest change to this ongoing trend is that Twitter is now embedded in the Apple iOS5 mobile operating system at the menu layer. Twitter has seen user acquisition increase by 300% since the launch.
The invention and evolution of the computer in your hand, the “smart phone” that is connected to high speed broadband Internet is revolutionizing our communications and society. Facebook and Twitter apps are enabling people to take their social networks with them. The latest change to this ongoing trend is that Twitter is now embedded in the Apple iOS5 mobile operating system at the menu layer. Twitter has seen user acquisition increase by 300% since the launch.
Google’s search results are determined by complex algorithms designed and developed by hundreds of clever mathematicians wearing white lab coats and calculated by computers in dark humming data centers. Google has started rolling out its “+1″ button that they are starting to indicate will be the start of the rise of ”social signals” that will be used to determine what content is being voted on as valuable by humans rather than just machines. Google and Bing have increased the visibility and priority of social networks in search results. You may have noticed over the last 12 months that YouTube videos, Facebook pages and LinkedIn profiles and other social media are ranking higher in search results when conducting an online search.
Google’s search results are determined by complex algorithms designed and developed by hundreds of clever mathematicians wearing white lab coats and calculated by computers in dark humming data centers. Google has started rolling out its “+1″ button that they are starting to indicate will be the start of the rise of ”social signals” that will be used to determine what content is being voted on as valuable by humans rather than just machines. Google and Bing have increased the visibility and priority of social networks in search results. You may have noticed over the last 12 months that YouTube videos, Facebook pages and LinkedIn profiles and other social media are ranking higher in search results when conducting an online search.
The rise of FourSquare and Google “Places” has made checking in for specials in your local area a reality…. again driven by the “smart phone”. The mobile web will continue to make a major impact over the next 5 years as the worlds more than 5 billion phones become “Smart” Another part of this local social marketing trend is the new development of post code targeting capability in social media marketing on Facebook which is being rolled out in the USA.The self serve paid Facebook marketing platform is now starting to include postcodes along with the other demographic data that Facebook has in its database about you.
The rise of FourSquare and Google “Places” has made checking in for specials in your local area a reality…. again driven by the “smart phone”. The mobile web will continue to make a major impact over the next 5 years as the worlds more than 5 billion phones become “Smart” Another part of this local social marketing trend is the new development of post code targeting capability in social media marketing on Facebook which is being rolled out in the USA.The self serve paid Facebook marketing platform is now starting to include postcodes along with the other demographic data that Facebook has in its database about you.
E-Commerce has been with us for nearly 15 years and is now producing a major negative impact on “bricks and mortar” stores that are not also online. It is predicted that 20% of total retail sales will be online over the next few years. Over the last 12 months technology has emerged that allows you to take your shop (via “Apps”) to the Facebook “network” so that users do not have to leave the Facebook eco-system to buy their favourite brands. In fact many of the worlds top bands and musicians have their own Facebook store on their “Fan Page” Commerce is now becoming “ Omni Commerce ”
E-Commerce has been with us for nearly 15 years and is now producing a major negative impact on “bricks and mortar” stores that are not also online. It is predicted that 20% of total retail sales will be online over the next few years. Over the last 12 months technology has emerged that allows you to take your shop (via “Apps”) to the Facebook “network” so that users do not have to leave the Facebook eco-system to buy their favourite brands. In fact many of the worlds top bands and musicians have their own Facebook store on their “Fan Page” Commerce is now becoming “ Omni Commerce ”
Games used to be played on a field or park, around a board in the middle of a table or with a deck of cards. Gaming has been redefined with the evolution of “ Social Gaming ” enabled by rich multi-media and easy to use social networks. Zygna (which was only founded in 2007) has usurped traditional gaming companies by developing Farmville and Mafia Wars that is currently played by 230 million Facebook users every month. In 2010 Facebook and Zygna signed a 5 year agreement on the use of Facebook credits which returns 30% of all games revenues to Facebook. Revenues will exceed $1 billion in 2012 which is achieved through the sales of “virtual” products.
Games used to be played on a field or park, around a board in the middle of a table or with a deck of cards. Gaming has been redefined with the evolution of “ Social Gaming ” enabled by rich multi-media and easy to use social networks. Zygna (which was only founded in 2007) has usurped traditional gaming companies by developing Farmville and Mafia Wars that is currently played by 230 million Facebook users every month. In 2010 Facebook and Zygna signed a 5 year agreement on the use of Facebook credits which returns 30% of all games revenues to Facebook. Revenues will exceed $1 billion in 2012 which is achieved through the sales of “virtual” products.
Publishing is transforming rapidly from offline print to online platforms with the rise of global blogs that attract tens of millions of readers every month. Huffington Post which started as a political blog was recently sold to AOL for $315 million. Traffic to these these blogs are driven by social networks and the Huffington Post handles over 1 million comments every month from more than 35.6 million unique visitors. In fact in June, 2010, traffic to the Huffington Post passed the doyen of traditional media, The New York Times. Blogs on various topics from social media (Mashable) politics, food and technology are attracting millions of global readers every month.
Publishing is transforming rapidly from offline print to online platforms with the rise of global blogs that attract tens of millions of readers every month. Huffington Post which started as a political blog was recently sold to AOL for $315 million. Traffic to these these blogs are driven by social networks and the Huffington Post handles over 1 million comments every month from more than 35.6 million unique visitors. In fact in June, 2010, traffic to the Huffington Post passed the doyen of traditional media, The New York Times. Blogs on various topics from social media (Mashable) politics, food and technology are attracting millions of global readers every month.
Niche industries were in the past restricted by geography, technology and the tyranny of distance. Now they are able to become multi-million dollar enterprises with the global reach of social media that is not restricted by place, time and poor logistics. Examples of this include “ AussieBum” (sells men's underwear globally) “ AquaBumps” (which sells digital photography around the world focusing on water, surfing and beach images). It is not only the revenue of these social network enabled businesses that surpasses the previously location bound industries but the speed at which they scale which is due to the virality of social networks including Facebook, YouTube and Twitter.
Niche industries were in the past restricted by geography, technology and the tyranny of distance. Now they are able to become multi-million dollar enterprises with the global reach of social media that is not restricted by place, time and poor logistics. Examples of this include “ AussieBum” (sells men's underwear globally) “ AquaBumps” (which sells digital photography around the world focusing on water, surfing and beach images). It is not only the revenue of these social network enabled businesses that surpasses the previously location bound industries but the speed at which they scale which is due to the virality of social networks including Facebook, YouTube and Twitter.