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Marketing Plan Model

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Know Your Customer Deeper MIM’s Marketing Plan Process Flow ST Change Segmentation-Targeting C MP C 4C C Scorecard Competitor Customer Positioning Differentiation C AA’s grid Company P D Attractiveness Threat Opportunity B T O Brand Advantage EXECUTION W S Weakness Strength P1 P2 Marketing Product Price Objectives Issues P3 P4 Payback Place Promo Analysis Budget Implication Strategic Intent Marketing Program

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Marketing Plan Model

  • 1. Know Your Customer Deeper MIM’s Marketing Plan Process Flow ST Change Segmentation-Targeting C MP C 4C C Scorecard Competitor Customer Positioning Differentiation C AA’s grid Company P D Attractiveness Threat Opportunity B T O Brand Advantage EXECUTION W S Weakness Strength P1 P2 Marketing Product Price Objectives Issues P3 P4 Payback Place Promo Analysis Budget Implication Strategic Intent Marketing Program