1. SNS Analysis
yu zeniya

2. Outline
1, Base Date of Service
2,
3,mobile
4, Application
5, SNS
6, SNS

3. 1, Base Date of Service
User, Sales, Characteristics

4. Founded:
February 1, 2004 Founded:
August 1, 2003 2004 2
1, User 2 ( 1 ) 1, User: 2 1, User: 1683
50 1 2, : 530 ( ) 51 3
1 120 3, MYSPACE 8325 1 25
900 PV 4, 154 PV
2, 500 ( ) 111 PC42
3, facebook (5 ) 2, 120 ( 104 , 8 )
4, 3, (20 )
2006 4 2004 2 March 2006
1, User: 1300 1, User: 1000 1, User: 3700
(10 40 , 20 40 , 30 20 ) (10 27 , 20 37 , 30 24 , 40 12 ) 52 75% "
2, : 112
2, : 196
( 25 , 15 ,
( 28 , 25 , 47 )
16 , 41 )
3, 100
3, Mixi

5. Firendster
Facebook
QQ
Myspace
mixi
Bebo
Cyworld
Hi5
V Kantakte
Orkut
Maktob

7. 2,
SNS
※ SNS

12. =
BUT
→
= +
= + +
PC mixi
GREE PC GREE
57

13. 3,mobile

14. SNS PC
mixi PV
Q SNS

15. GREE 100 PV --mixi

16. MySpace Facebook
(10/6 ABI Research)
SNS 46
7 MySpace Facebook

17. 4, Application

18. Facebook vs MySpace
Facebook Application!!

19. Facebook Application!!
Win-Win-Win
SNS SNS Application
SNS …
SNS …
SNS
…
SNS

20. Facebook Application!!
http://japan.internet.com/vi/img/article/busnews/20090528looops2l.jpg

21. Facebook Application!!
Facebook TOP50 152

22. Facebook Application!!
Now…Application ( 500 )
…Application
1,
Facebook 375
4 8000
Facebook $18M 1800
2, Pay With Facebook
Facebook
Facebook
※Facebook 5 10 5000

23. mixi Application ( )
1, 8 2
※
mixi OK
2, 1 PV 0.01
0.02 0.03
3, …mixi
100
mixi 120
( mixi )

24. Open Social Facebook vs Google

25. ( )
■ 1
SNS
……
■ 2 BGM Web
iTunes Store OpenSocial
iTunes Store SNS
1 SNS SNS
■ 3
SNS
■ 4
SNS SNS
■ 5
SNS
SNS SNS ID 1 SNS ID 1
SNS SNS
SNS

26. 5,Twitter

27. Twitter 3700

28. Twitter
5 10 15 20
2
Stone

29. Twitter
witter - 10
1,
2,
3, Twitter
4, Freemium
1
5,
Twitter ( )
6, Twitter
7, Twitter API Firehose
8,
Twitter
9, Twitter
Twitter
10,
Facebook

30. Twitter DELL
Twitter Twitter 300
Twitter Dell.com/outlet
300
Twitter
GOOD!?

31. Twitter mixi Facebook
Twitter
Twitter Twitter
Twitter

32. 5, SNS

33. Mixi 6
MySpace 95 Facebook 100
1, … SNS
2, …
3, …

34. 6, SNS

35. au SNS 100
2006 1 27
au
30 --
35
35
13 7
6 4 2