This document discusses the importance of research for guidance and counseling programs. It notes that research is a service-oriented activity used to discover new knowledge and advance current understanding. Research provides concrete evidence that counseling programs are worthwhile, and helps counselors grow professionally. The document recommends specific topics that counselors could research, such as factors affecting academic achievement, teacher responses to misbehavior, and the effectiveness of counseling approaches and training programs. Overall, the document emphasizes that research is essential for demonstrating the value of counseling, improving services, and stimulating professional development.