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Developing design thinking practice in complex organisations

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Seminar given at Boras University, 22 November 2012 and Linkoping University, 29 November 2012. This seminar content is based on my phd research & preliminary findings. ...

Seminar given at Boras University, 22 November 2012 and Linkoping University, 29 November 2012. This seminar content is based on my phd research & preliminary findings.

(Note: special thanks to Kate Davis for allowing me to adapt her slide template).

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Developing design thinking practice in complex organisations Developing design thinking practice in complex organisations Presentation Transcript

  • developing design thinking practice in complex organisationszaana howardqueensland university of technology
  • backgroundresearch questionmethodology casesdesign thinking practicedeveloping design thinking capabilityintegrating design thinking in organisatons outline
  • background
  • design thinking is…a human centred and collaborative approachto problem solving using a designerly mindsetto solve complex problems background
  • design thinking practice incomplex organisations§  for driving innovation and organisational transformation§  little empirical research, much bias background
  • design thinking practiceand capability§  how to build design thinking capability?§  how to integrate design thinking practice? background
  • research question
  • how is design thinking practiced incomplex organisations? research question
  • in complex organisations:what constitutes the meanings and practicesof design thinking?how is design thinking capability developed?what is the role of the design thinkingprofessional in leading complex designprojects? research question
  • methodology
  • a pragmatic approachcase study methodologyethnographic methodsconstant comparative method for analysis methodology
  • cases
  • three cases:retrospective case study of Second Roadparticipatory case study of Deloitte Australiaexpert interview study cases
  • case: Second Road§  practicing design thinking for more than a decade§  12 semi structured interviews + retrospective project audit cases
  • case: Deloitte Australia§  introduced design thinking in early 2011§  250 hours of participant observation + 30 semi structured interviews cases
  • study: expert interviews§  academics and practitioners who identify themselves with design thinking§  13 semi structured interviews spread across Australia, USA, UK and Europe cases
  • design thinking practice
  • design thinking practice = design led professional process & environment methodsdesign thinkingpractice
  • culture environment ‘safe’ physical spacedesign thinkingpractice
  • breadth & depth of toolkit process & methods conversation structure & & sequence visualisationdesign thinkingpractice
  • skills & knowledge design led professional personal experiences attributes & worldviewdesign thinkingpractice
  • design lead composer & educator director design led facilitator professional ‘cool kid’ as role takerdesign thinkingpractice
  • developing design thinking capability
  • design thinking is… easily understood yet complex in execution design thinkingcapability
  • design thinking capability requires mentoring, experience and skill training alone is insufficient design thinkingcapability
  • developing design thinking requires a sustained learning program supported by design led professionals design thinkingcapability
  • integrating design thinking in organisations
  • levels of capability aware participant capable specialistintegratingdesign thinking
  • integrating design thinking individual to organisational design thinking professional design thinking professional process & environment methods process & environment methodsintegratingdesign thinking
  • integrating design thinking requires long term commitment integratingdesign thinking
  • zaana howardassociate lecturer | information systems schoolqueensland university of technologyphd candidate | faculty of designswinburne university of technologyzaanahoward@gmail.com | zaanahoward.com | @zaana