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Effective Action-Based Copywriting PubCon Nov. 2008 Jill Whalen, CEO High Rankings
SEO Copywriting is not… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember this… ,[object Object],[object Object],[object Object]
What’s this site about?
And this?
Every Page Must Provide… ,[object Object],[object Object]
What is Good Content? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Content That is King… ,[object Object],[object Object]
Good Content Starts With… ,[object Object],[object Object],[object Object],[object Object]
Choosing Keyword Phrases ,[object Object],[object Object],[object Object]
Home Pages and Main Category Pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Just a List of Keywords ,[object Object],[object Object]
Professionally written copy that naturally uses KWs! Home Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product-level Pages ,[object Object],[object Object],[object Object]
Good, specific product page. But need to do keyword research. Sea Crystal Bath Salts isn’t searched on. Bath Salts too competitive. Crystal Bath Salts – not searched. Bath Sea Salts – BINGO!
News Pages ,[object Object],[object Object],[object Object]
News Item Titles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where to Use Keyword Phrases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engines Have to See the Content ,[object Object],[object Object],[object Object]
Text in Top Banner Invisible
Jill’s Nitty-gritty SEO Writing Tips ,[object Object],[object Object],[object Object],[object Object]
Jill’s Nitty-gritty SEO Writing Tips ,[object Object],[object Object],[object Object],[object Object]
Generic vs. Descriptive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jill’s Nitty-gritty SEO Writing Tips ,[object Object],[object Object],[object Object],[object Object]
Jill’s Nitty-gritty SEO Writing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Fake Real Content ,[object Object],[object Object],[object Object],[object Object]
Professionally Written Copy is Key ,[object Object]
Learn more about High Rankings SEO Services www.highrankings.com/seo-services High Rankings Advisor Free SEO Newsletter http://www.highrankings.com/newsletter/ High Rankings SEO Forum http://www.highrankings.com/forum/ High Rankings SEO Classes http://www.highrankings.com/seo-classes

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