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Driving Traffic Through Smart Domain strategy WebmasterWorld’s PubCon November 11-14, 2008
Why domains matter ,[object Object],[object Object],[object Object],[object Object]
Why domains matter ,[object Object],[object Object],[object Object],[object Object]
Why domains matter ,[object Object],[object Object],[object Object]
Why domains matter What are the shingles you hang online doing to attract business and convince people to enter the store?
How domains can help attract traffic ,[object Object],[object Object],[object Object],[object Object]
Impact on brand ,[object Object],[object Object],[object Object]
Impact on brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM
Improving SEO and SEM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM ,[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Improving SEO and SEM ,[object Object],[object Object],[object Object]
Counter balance with direct navigation ,[object Object],[object Object],[object Object],[object Object]
Counter balance with direct navigation ,[object Object],[object Object],[object Object],[object Object]
Counter balance with direct navigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Counter balance with direct navigation ,[object Object],[object Object],[object Object],[object Object]
Get your visitor engaged ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Get your visitor engaged ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get your visitor engaged ,[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the value of a domain? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the value of a domain? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s the value of a domain? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to acquire domains ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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effective_domaining_strategies-victor_pitts.ppt

  • 1. Driving Traffic Through Smart Domain strategy WebmasterWorld’s PubCon November 11-14, 2008
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  • 5. Why domains matter What are the shingles you hang online doing to attract business and convince people to enter the store?
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Notes de l'éditeur

  1. - We all know that first impressions are important - How will consumers REMEMBER you after discovering you? - Also how will they RETURN to your online storefront - Domain strategy is critical
  2. - We all know that first impressions are important - How will consumers REMEMBER you after discovering you? - Also how will they RETURN to your online storefront - Domain strategy is critical
  3. - We all know that first impressions are important - How will consumers REMEMBER you after discovering you? - Also how will they RETURN to your online storefront - Domain strategy is critical
  4. What do you think it cost Hanes to have Michael Jordan and Charlie Sheen as spokesmen? According to estimates (SpyFu, 10/29/08), an advertiser bidding on the search term “Underwear” could expect to pay between $1,500 and $4,400 per day. What do you think it would be worth to Hanes to own the domain Underwear.com? We’ll talk more about this later.