information_architecture_design_mistake-ted_ulle.ppt

•Télécharger en tant que PPT, PDF•

0 j'aime•207 vues

zachbrowne

Technologie Design

Information Architecture Design Mistakes You Can’t Afford To Make Presented by: Ted Ulle (tedster) Administrator – WebmasterWorld Senior Search Analyst – Converseon Senior Editor – Search Engine Marketing Journal

Mega-Menu Problems Mouseover Indigestion … and similar disasters

How’s That? ,[object Object],[object Object],[object Object]

How Do You Treat Guests At Your Dinner Party?

A Mouseover Menu Is More Like “ Everybody Raid the Fridge!”

It’s Behind The Meatloaf! ,[object Object],[object Object]

I nformation A rchitecture ,[object Object],[object Object],[object Object],article article K n o w l e d g e access

IA Resources ,[object Object],[object Object],[object Object]

Search Engine Signals ,[object Object],[object Object],[object Object]

case study: 1800 page domain, 10 years old, PR6 home page Switch from hover to inverted “L”

If you’re still not convinced…. Run some analytics on home page links

The Mega Menu Long lists of links – worried about PR circulation – obsessed about the “3-click” rule – confused about your own offering Nothing is hidden – only advantage (?) beyond a hover menu Too many choices = No choice at all

If you’re still not convinced…. Try click tracking your home page links

Contenu connexe

En vedette

Helping Rebuild a City with FMESafe Software

Plantseduccarlyhogarth

Siti masitoh Uptdpaudsd Telagasari

Joshua Bell Vioolspeler TRudolf Winius

E World Presentation French Version 27 FebrDaniel Abam

120618 mj notre franc africain_ltBordier & Cie

28 10 2016_w_32_2caec32ffdLuxemburger Wort

En vedette (7)

Helping Rebuild a City with FME

Plants

Siti masitoh

Joshua Bell Vioolspeler T

E World Presentation French Version 27 Febr

120618 mj notre franc africain_lt

28 10 2016_w_32_2caec32ffd

Similaire à information_architecture_design_mistake-ted_ulle.ppt

Lecture 9 Usability OrignalSur College of Applied Sciences

Usability Shmoozability for MCWT FoundationTonya Thomas

November 2016 - ECN - You're Speaking Drupalese to MeEric Sembrat

20 Website 'Must Haves'Matrix Internet

Designing The Interface For UseChristina Wodtke

Designing usable web applications (part 1) experience dynamics web seminarExperience Dynamics

Twf homepagedesign sb_okeyLimeRed Studio

Usability PresentationUniversity of Calgary, School of Creative and Performing Arts

Enhance website ROI through usabilityAlterSage

Navigation1 ASur College of Applied Sciences

Interface Usability - Adding SchweppervescenceSSW

My presentation at Kent State IAKMKeith Instone

User Experience and WordPressAnne Miles

香港六合彩 » SlideSharebiyu

Web+Design+Guide[1]Anis Chief

Writing for the WebNorthwoods Software, Inc.

Web Usability: Making Your Sites More AwesomerJennifer Riehle McFarland

Interface usability-adding-schweppervescence-ver3-8SSW

Applying information architecture to university web sitesKeith Instone

Jane_clark_pres2016_FUP_webJane Clark

Similaire à information_architecture_design_mistake-ted_ulle.ppt (20)

Lecture 9 Usability Orignal

Usability Shmoozability for MCWT Foundation

November 2016 - ECN - You're Speaking Drupalese to Me

20 Website 'Must Haves'

Designing The Interface For Use

Designing usable web applications (part 1) experience dynamics web seminar

Twf homepagedesign sb_okey

Usability Presentation

Enhance website ROI through usability

Navigation1 A

Interface Usability - Adding Schweppervescence

My presentation at Kent State IAKM

User Experience and WordPress

香港六合彩 » SlideShare

Web+Design+Guide[1]

Writing for the Web

Web Usability: Making Your Sites More Awesomer

Interface usability-adding-schweppervescence-ver3-8

Applying information architecture to university web sites

Jane_clark_pres2016_FUP_web

Plus de zachbrowne

Understanding the Complex Socia-Cameron Olthuis.pptzachbrowne

Twenty Six Steps Revisited.pptzachbrowne

Top Secret Tools of the Trade Rand Fishkin.pptzachbrowne

the_wonderful_world_of_widgets-will_price.pptzachbrowne

the_wonderful_world_of_widgets-lawrence_coburn.pptzachbrowne

the_secret_life_of_on_site_search_exposed-marc_cull.pptzachbrowne

taking_your_analytics_data_beyon-geoff_mack.pptzachbrowne

taking_your_analytics_data_beyon-davide_leigh.pptzachbrowne

taking_your_analytics_data_-shuman_ghosemajumder.pptzachbrowne

tag_you_are_it_how_to_leverage_you-dan_zarrella.pptzachbrowne

tag_you_are_it_how_to_leverag-geoff_livingston.pptzachbrowne

social_media_the_big_sexy_buzz-kent_schoen.pptzachbrowne

social_media_the_big_sexy_buzz-guillaume_bouchard.pptzachbrowne

seo_design_and_organic_site_structure-mark_jackson.pptzachbrowne

seo_design_and_organic_site_structure-alan_knecht.pptzachbrowne

seo_design_and_organic-lyndsay_walker_blahut.pptzachbrowne

seo_and_big_search-maile_ohye.pptzachbrowne

seo_and_big_search-david_roth.pptzachbrowne

reputation_monitoring_and_management-andy_beal.pptzachbrowne

reputation_monitoring_and_managememt-jessica_berlin.pptzachbrowne

Plus de zachbrowne (20)

Understanding the Complex Socia-Cameron Olthuis.ppt

Twenty Six Steps Revisited.ppt

Top Secret Tools of the Trade Rand Fishkin.ppt

the_wonderful_world_of_widgets-will_price.ppt

the_wonderful_world_of_widgets-lawrence_coburn.ppt

the_secret_life_of_on_site_search_exposed-marc_cull.ppt

taking_your_analytics_data_beyon-geoff_mack.ppt

taking_your_analytics_data_beyon-davide_leigh.ppt

taking_your_analytics_data_-shuman_ghosemajumder.ppt

tag_you_are_it_how_to_leverage_you-dan_zarrella.ppt

tag_you_are_it_how_to_leverag-geoff_livingston.ppt

social_media_the_big_sexy_buzz-kent_schoen.ppt

social_media_the_big_sexy_buzz-guillaume_bouchard.ppt

seo_design_and_organic_site_structure-mark_jackson.ppt

seo_design_and_organic_site_structure-alan_knecht.ppt

seo_design_and_organic-lyndsay_walker_blahut.ppt

seo_and_big_search-maile_ohye.ppt

seo_and_big_search-david_roth.ppt

reputation_monitoring_and_management-andy_beal.ppt

reputation_monitoring_and_managememt-jessica_berlin.ppt

Dernier

Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro

Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106

"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays

DevEX - reference for building teams, processes, and platformsSergiu Bodiu

Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited

"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays

Search Engine Optimization SEO PDF for 2024.pdfRankYa

Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi

Story boards and shot lists for my a level piececharlottematthew16

DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski

Powerpoint exploring the locations used in television show Time Clashcharlottematthew16

Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm

What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett

Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB

My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar

Training state-of-the-art general text embeddingZilliz

WordPress Websites for Engineers: Elevate Your Brandgvaughan

Anypoint Exchange: It’s Not Just a Repo!Manik S Magar

Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren

Dernier (20)

Unraveling Multimodality with Large Language Models.pdf

Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics

"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...

DevEX - reference for building teams, processes, and platforms

Ensuring Technical Readiness For Copilot in Microsoft 365

"Federated learning: out of reach no matter how close",Oleksandr Lapshyn

Search Engine Optimization SEO PDF for 2024.pdf

Vertex AI Gemini Prompt Engineering Tips

Story boards and shot lists for my a level piece

DevoxxFR 2024 Reproducible Builds with Apache Maven

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...

Powerpoint exploring the locations used in television show Time Clash

Streamlining Python Development: A Guide to a Modern Project Setup

What's New in Teams Calling, Meetings and Devices March 2024

Developer Data Modeling Mistakes: From Postgres to NoSQL

My Hashitalk Indonesia April 2024 Presentation

Training state-of-the-art general text embedding

WordPress Websites for Engineers: Elevate Your Brand

Anypoint Exchange: It’s Not Just a Repo!

Advanced Test Driven-Development @ php[tek] 2024

information_architecture_design_mistake-ted_ulle.ppt

1. Information Architecture Design Mistakes You Can’t Afford To Make Presented by: Ted Ulle (tedster) Administrator – WebmasterWorld Senior Search Analyst – Converseon Senior Editor – Search Engine Marketing Journal

2. Mega-Menu Problems Mouseover Indigestion … and similar disasters

3. A Website Is NOT An Application

5. How Do You Treat Guests At Your Dinner Party?

6. You Offer Prepared Courses

7. A Mouseover Menu Is More Like “ Everybody Raid the Fridge!”

10.

11.

12. case study: 1800 page domain, 10 years old, PR6 home page Switch from hover to inverted “L”

13. If you’re still not convinced…. Run some analytics on home page links

14. The Mega Menu Long lists of links – worried about PR circulation – obsessed about the “3-click” rule – confused about your own offering Nothing is hidden – only advantage (?) beyond a hover menu Too many choices = No choice at all

15. If you’re still not convinced…. Try click tracking your home page links

16. Don’t Throw It All In The Blend-Tec

information_architecture_design_mistake-ted_ulle.ppt

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (7)

Similaire à information_architecture_design_mistake-ted_ulle.ppt

Similaire à information_architecture_design_mistake-ted_ulle.ppt (20)

Plus de zachbrowne

Plus de zachbrowne (20)

Dernier

Dernier (20)

information_architecture_design_mistake-ted_ulle.ppt