reputation_monitoring_and_management-lee_odden.ppt
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reputation_monitoring_and_management-lee_odden.ppt
- 5. INFLUENCE Search Social Media Online Reputation Mainstream Media
- 18. PUSH - PULL Outreach: Wire Service Networking Pitching RSS Optimized: Press Release Newsroom Social Media Media Coverage
- 19. DOING IT RIGHT
- 22. TAKEAWAYS Must be proactive: Monitoring conversations Content optimization Digital asset promotion Analytics Monitor SEO Promote Analysis
Notes de l'éditeur
- - Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
- - Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
- Replace image with happy customer, mad customer
- Search Reputation Management - Paypal
- Search Reputation Management - Paypal
- Search Reputation Management - Walmart
- Search Reputation Management - Walmart
- Social Reputation Management – Apple Sucks Video
- Media Reputation Management
- - Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
- - Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
- - Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
- - Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership
- Here we have the inventory of the media types worth promoting matched up with corresponding channels for optimization and promotion. Text rich articles can be optimized and promoted for standard search engines, product images on image sharing sites, video on video sharing sites, blogs on blog search engines and other bloggers, etc.
- Media Relations = Push PR - Identifying a target audience and pitching them with story ideas SEO = Pull PR - Optimizing content to be found by journalists, bloggers and consumers
- Search Reputation Management Doing it Right - eBay
- Search Reputation Management Doing it Right - Dell
- - Biggest complaint from journalists and bloggers – irrelevant pitches - Research targets, previous articles & blog posts - EdCals, Cision - for editorial calendars and journalists Technorati, blogrolls and sMM tools (Radian6) for influential bloggers Understand journalists needs: reliable, credible resource Understand blogger's needs: exclusive stories, compelling content for their readership