seo_and_big_search-derrick_wheeler.ppt

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Degrees of Separation & Being Effective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Microsoft.com is One Website w/ Many Parts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PAGE

How Organic Search Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PAGE

The SCOPE of Microsoft.com SEO is BIG ,[object Object],[object Object],[object Object],PAGE Pages Indexed

Microsoft.com SEO Focus Areas Enabling Infrastructure & Influencing Change Focus on Measurable Business Outcomes PAGE Site-wide SEO Initiatives Organic Search Measurement Framework Search Center of Excellence Search Technology Suite Site-level SEO Programs Proof of Concepts (POC) Page-level

Site-wide SEO Initiatives - Top Five Barriers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Components to Successful SEO Metrics Compelling offers & User-friendly Content Authority Structure

Microsoft Confidential : 05/17/10 : Page

Site-level SEO Program Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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seo_and_big_search-derrick_wheeler.ppt

6. Microsoft.com SEO Focus Areas Enabling Infrastructure & Influencing Change Focus on Measurable Business Outcomes PAGE Site-wide SEO Initiatives Organic Search Measurement Framework Search Center of Excellence Search Technology Suite Site-level SEO Programs Proof of Concepts (POC) Page-level

8. Components to Successful SEO Metrics Compelling offers & User-friendly Content Authority Structure

9. Microsoft Confidential : 05/17/10 : Page

10. Microsoft Confidential : 05/17/10 : Page

11. Search Technology Suite - Crawler

12.

13.

Notes de l'éditeur

You don’t have to be high up in the org or have a big team to be influencial. It’s also not about buying beers. Its about making connections and building relationships. Cross-group collaboration.