1. Centre for Arts and Technology:
Engaging Prospective Students/Parents, Current Students,
Alumni, Monitor Competing Schools Through Social Media
Zach Woodward
Account Executive, Higher Education
@zachwoodward

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materially from the results expressed or implied by the forward-looking statements we make. All statements other than
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subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
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or technology developments and customer contracts or use of our services.
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does not intend to update these forward-looking statements.

3. Students, Parents, and Alumni Share More than Ever!
340 million Hope I get into..
tweets/day
Cool
video…
Thinking about
Just applied transferring..
to..
Top 5
Reasons to
apply to..
1.5 billion
Facebook posts/day
Billions
of blogs
& communities

4. Insights
know/discover/
Analysis understand Summary
Dashboard Dashboard
listen/learn/ share/realize/
measure Platform inform
Coverage/metrics/
Mobile global
API
engage/move/ build/Integrate/
coordinate Engagement customize
Console
find/collaborate/solve

5. WHY ?
Self-­‐serve,
Real-­‐ Online
Most
;me,
Intui;ve
Social
Media
Engagement
comprehensive
Globalized
Interface
Metrics
Workflow
Mgmt
data
coverage
• All
blogs
• Support
for
17
• Comments,
views,
• Users
can
setup
topics
• Web
based,
(over
150
million)
languages,
keywords,
engagement,
topical
to
track
and
be
desktop,
and
mobile
• Forums
content
and
sources.
in-­‐bound
links,
viewing/analyzing
solu;ons
for
full
(English,
Spanish,
engagement
and
(tens
of
thousands)
• de.licio.us
bookmarks,
results
in
a
maHer
of
a
French,
Italian,
outreach
tracking
• Online
mainstream
digg
votes,
RediH
couple
of
minutes
German,
Japanese,
• twiHer
metrics,
forum
• Par;cipa;on
news
(over
25
• Data
delivered
to
the
assignments,
thousand)
simplified
Chinese,
thread
size
dashboard
in
real-­‐;me
tracking,
audit
trails,
• Top
rich
media
sites
Korean,
Russian
• Facebook
Likes
as
it
is
discovered
and
workflow
(over
500)
Finnish,
Dutch,
• Compete.com
site
indexed
management
•
Comments
Swedish
and
traffic
metrics
• Configurable,
• Source
tags
added
• Microblogging
Portuguese,
Danish,
• Web
Analy;cs
Transparent
Influence
to
the
system,
can
-­‐
TwiLer
Norwegian,
Polish,
-­‐
Site
Visitors
Model
now
be
used
to
slice
-­‐
Friendfeed
Turkish)
-­‐
Conversions
• Real-­‐;me
alerts
and
and
dice
in
the
UI
• Linkedin
Answers
• Ability
to
easily
filter
-­‐
Time
on
site
automated
dashboard
• Segmen;ng
is
mul;-­‐
• Facebook
content
by
both
reports
level
• Google
Buzz
language
and
• Pintrest
geography

6. Sample of Higher Education Customers

7. Listen and Identify Prospective Students
Increase Student Retention
Issues on Campus
Engage Alumni
You can add notes conversations and tags to people in real
time.

8. Identify Your Community
As tagged users
continue to engage in
the social web you will
see the tag attached to
their account in your
stream
Click the tag to see all
conversations
happening by that
specific group of tagged
people

9. Listen and Learn From Competing Schools
Vancouver Film School
NSCAD
&#$%
*Data pulled from the
entire public social
web (see previous
slide for coverage)

10. Reporting
Easily export all
data from Radian6
in a format of your
choosing.
And
Setup alerts to
email you a report
everyday, or each
time a specific
conversation
happens.

11. Identify Subjects People Are Talking About Related to
Centre for Arts and Technology

12. ROI of Social Media?
There is a Risk of Ignoring Conversations
Convert one prospective student, or retain one unhappy
student using data discovered on the social web, and
social media monitoring is more then paid for:
: $7,200
= 1.5x Return!
: : $17,900 (one year)

13. Pricing Breakdown
Radian6 Starter Edition - $7,200/year
1 Platform User
10,000 pooled mentions per month
Summary Dashboard
Analysis Dashboard
Engagement Console
Mobile App (iPhone)
Optional Additions:
Additional Platform User: $1,200/year
Historical Data: $1,440/year
Web Analytics Integration, (Google Analytics): $600/year
Topic Setup Service: $500/profile (one time fee)

14. Continue Learning
radian6.com/resources

15. @zachwoodward