My talk from Sean Ellis' Growth Hacking Conference in London, October 2014.
It starts with a story of how I hustled my way into affording a drum set at age 14 by painting curbs in my neighborhood.
It then covers a lot of the tactics that we have done at Creative Market to grow rapidly, as well as mentions of other company's successful non-scalable growth strategy.
13. 3 stages of startup growth
There are 3 Stages of Growth
1) Product Market Fit
3) Scalable growth stage
14. 3 stages of startup growth
There are 3 Stages of Growth
1) Product Market Fit
2) The Hustle Stage
3) Scalable growth stage
15. “Startups take off because the founders make
them take off. A good metaphor would be the
cranks that car engines had before they got
electric starters. Once the engine was going, it
would keep going, but there was a separate and
laborious process to get it going.”
— Paul Graham
16. 20
There are 3 Stages of Growth
non-scalable ways to
HUSTLE
your way to
scalable growth
17. There are 3 Stages of Growth
1) Manually invite your first
customers. Start in a niche.
18.
19. There are 3 Stages of Growth
2) Invite friends and family
(and other connections)
20.
21.
22. There are 3 Stages of Growth
3) Join the conversations at
target niche communities and
forums.
23.
24. There are 3 Stages of Growth
4) Ask your competitor’s
customers to try your new
service & give feedback.
25.
26. There are 3 Stages of Growth
5) Go directly to your users.
Ask them to sign up in person.
27.
28.
29. There are 3 Stages of Growth
6) Speak directly with
users to understand how
your product can better
meet their needs.
30.
31. There are 3 Stages of Growth
7) Community engagement.
Reply to every comment.
32.
33. There are 3 Stages of Growth
8) Aim for 100% customer
satisfaction. Everyone leaves
happy!
34.
35. There are 3 Stages of Growth
9) Go above and beyond to
delight customers.
36.
37.
38. There are 3 Stages of Growth
10) Give away free stuff for
signing up.
39.
40.
41.
42. There are 3 Stages of Growth
11) Allow users to give their
friends free stuff.
43.
44. There are 3 Stages of Growth
12) Give away new free
stuff weekly (retention)
45.
46.
47. There are 3 Stages of Growth
13) Content is king.
Distribution is queen.
Always be writing and
sharing.
48.
49. There are 3 Stages of Growth
14) Write guest posts on
other people’s blogs.
50.
51.
52. There are 3 Stages of Growth
15) Forge Partnerships.