Slides used for Chris Drake's presentation at PressNomics 2012.

1. How to Grow a Company When “The Sky is Falling!”
Chris Drake
Founder and CEO of FireHost
Email chris.drake@firehost.com Twitter @chrisdrake
TRAITS WORKING DAY (Goal)
• Purpose Driven • Mornings: Vision
• Risk Taker • Afternoons: Communication
• Evenings: My Tasks
• Nights: Self-Education/Preservation

2. How to Grow a Company When “The Sky is Falling!”
Starting Out

3. How to Grow a Company When “The Sky is Falling!”
Thanksgiving 2008

4. How to Grow a Company When “The Sky is Falling!”
The Sky is Falling!
Perfect Timing
OH NOES!!

5. How to Grow a Company When “The Sky is Falling!”

6. How to Grow a Company When “The Sky is Falling!”
Series C
TARGETED VISITORS TO THE WEBSITE
Off The Hood
( 3% *
MRR Months (Annualized)* Multiple
of Targeted Visitors Convert to Leads
Total Customer Acquisition Cost (CAC)
OPM = OPO
) = Return
on CAC
Spring
Cleaning
54%
of Leads Turn Into OpportunitiesCAC
(Quotes or Self Check-out)
Europe Expansion
Enlightenment
Grape or
Pound
of Flesh
( Watermelon?
$1,200 * 12 Months * 6x
Brass
Balls
40%
Off The
$6,200
)
of Opportunities Become Paying Customers
Drug
= 14 x
Series B
Multiple
22% OF LEADS BECOME PAYING CUSTOMERS
Take Out the Trash
Series A

7. How to Grow a Company When “The Sky is Falling!”
Thank You.
Our Story Continues…
Chris Drake Email chris.drake@firehost.com
Twitter twitter.com/chrisdrake