Project on branding. Firm chosen is UCB

2. NidhiMusaddi

3. NirajAgarwal

4. PallaviMaheshwari

5. Poulomisengupta. . . . . Encountering a brand is like exploring a different world. . . . .

6. ELEGANCE FASHION FOR WOMEN FASHION FOR MEN +GLAMOUR ORIGINALITY SPORTY GLAMOUR ucb CHILDREN STYLE QUALITY ACCESSORIES COMFORT INNOVATIVE FASHION PLEASURE LUXURY GLAMOUR FOOTWEAR LIFESTYLE UNDERCOLORS

7. VISSION, MISSION AND VALUES Benetton’s foundation and guiding principals. BRAND ESSENCE POSITIONING The market space , that Benetton wants to occupy. PERSONILITY What does Benetton look like to you.

8. POPULAR CULTURE THE FIRM Brand Stories Brand Stories Brand Stories Brand Stories INFLUENCERS CUSTOMER

9. Brand Royalty

10. PRODUCT LIFE CYCLE (MINITAKA) BRAND LIFE CYCLE (Alnilam) MARKET LIFE CYCLE (ALNITAK)

11. BRAND AUDIT GALAXY

12. Conceptual Definition Brand Culture Brand Vision Brand Values Brand Eroders Brand Name BRAND FUNDAMENTALS Brand Promises Graphical Elements Brand Personality Brand Mission Brand Communication