2. Essential Elements
• Elevator Ride (30-sec quick pitch)
• The Money Shot (demo)
• Size Matters (market)
• Nice Number $(customers+revenue)
• Super Heroes & RockStars (your team)
3. Pitch your problem
• Your solution is not my fucking problem
• Here we go again: why? how? what?
4. 10 Slides is Enough (seriously)
1. Elevator Pitch (I) Unfair advantage
2. The PROBLEM (II) Competition
3. Your Solution (III) Marketing Plan
4. Market Size (IV) Team / Hires
5. Business Model ($$$) (V) Money & Milestones
5. & (...)
• Demo, Screenshots & Videos are mandatory
• Demo are direct access w/ simple link
• Business metrics ≠ revenue projections
• Customers testimonials works
6. The Elevator Pitch
• My company, _(insert name of company)_, is developing _(a defined
offering)_ to help _(a defined audience)_ _(solve a problem)_ with
_(secret sauce)_”.
• Short, simple & memorable
• KISS
7. The Problem
• What is the problem?
• Who has it? (Customer Segment!)
• Painkiller is better than vitamins
8. Your Solutions
• Great Companies:
- get you LAID
- get you PAID
- get you MADE
• Niche to win
• This is your value proposition (canvas is not far)
9. Market Size
• Bigger is better
• Bottom up is better than top down
• If old school investors: find Gartner bullshit somewhere
10. Business Model
• Simple is better
• Not every business model, pick one even if you have bckg ideas
12. Competition
• List * all * competitors
• Coca-cola test
• Don’t show why you are better but why are you different
• Don’t show you are alone: gold rush mindset
13. Marketing
• Marketing is dead
• Explain what you learn and show your experimental capabilities
