Nike

Organisational culture of Nike Topic of presentation

Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. In 1971,it was given the Nike brand name, referring to the Greek Goddess of Victory, and the Swoosh trademark. ‘ Nike’

Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The product categories include the following:

Leadership style ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Nike has created a corporate culture rich with employee loyalty and team spirit. The Inside Culture Of Nike

[object Object],[object Object],[object Object],Nike asks its players to work by two principals above all others -- "Honesty first, and competition second. Compete with yourself not your colleagues."

Labour Initiative ,[object Object],[object Object]

Recruitment and selection ,[object Object]

Training and development ,[object Object],[object Object]

The strong culture of Nike creates a strong sense of purpose and motivation among the employees which is responsible for its excellence and progress.

Nike

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Nike