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TechBA roadshow 2008 V3

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Jorge Zavala
Jorge Zavala
BusinessÉconomie & finance
1  sur  42
Accelerating Your Business into the Global Market Mexico’s Premier Source for Innovative Technology Companies Serving the Global Market
Agenda ,[object Object],[object Object],[object Object],[object Object]
The Value Message
Understanding the Market 5 Core Components ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding the Market 5 Core Components ,[object Object],[object Object]
Understanding the Market 5 Core Components ,[object Object],[object Object],[object Object]
Understanding the Need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Value? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value Proposition: What is it? ,[object Object]
In other words…. ,[object Object]
How Value is Relevant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Origin and Impact ,[object Object],[object Object]
Positive Impact on the Customer’s Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real Results -- What Buyers Care About ,[object Object],[object Object],[object Object],[object Object],[object Object]
Yet Another Consideration ,[object Object],[object Object]
Common Misunderstandings ,[object Object],[object Object],[object Object]
Features, Benefits, & Value ,[object Object],[object Object],[object Object]
Always Discuss Value! FEATURE BENEFIT VALUE Easy to use interface Less time to learn Employees are more productive Customized for a specific industry Fully meets the customer’s needs Time savings of one solution
Weak Value Propositions are Everywhere ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strong Value Propositions mean Tangible Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When to Use Value Propositions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Developing the Value Proposition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Testing Your Value Proposition ,[object Object],[object Object],[object Object]
Testing the Value Proposition ,[object Object],[object Object],[object Object]
Elevator Speech ,[object Object],[object Object],[object Object]
Elevator Speech Tip ,[object Object]
Buzzwords to Avoid ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Write Your Elevator Speech ,[object Object],[object Object],[object Object],[object Object],[object Object]
QUESTIONS ?
Agenda ,[object Object],[object Object],[object Object],[object Object]
Effective Presentations
1. Before You Begin ,[object Object],[object Object],[object Object],[object Object]
Audience Group Primary Interests Prospective Customers Solving their problem or alleviating their pain, financial and ROI value VCs & Investors Management team, market size, risks, opportunity, tradeoffs, exit strategy Press and Industry Analysts Customer anecdotes, market trends, technology convergence, differentiators Strategic Partners How solution will bring them more revenue, customers, value Geographic Distinctions Focus on customers, messages etc. that relate to the current geography
2. Key Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizing Your Topic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Using PowerPoint ,[object Object],[object Object],[object Object],[object Object],[object Object]
4. Confident Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opening Remarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content vs. Voice and Persona ,[object Object],[object Object],[object Object],[object Object],[object Object]
Anecdotes & Stories ,[object Object],[object Object],[object Object],[object Object]
The Q & A Session ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for your attention Questions? Jorge Zavala CEO TechBA Silicon Valley [email_address]

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TechBA roadshow 2008 V3

  • 1. Accelerating Your Business into the Global Market Mexico’s Premier Source for Innovative Technology Companies Serving the Global Market
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  • 42. Thank you for your attention Questions? Jorge Zavala CEO TechBA Silicon Valley [email_address]