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Zazengo - Create Your Own Challenge On Facebook
- 1. Create Your Own Call to Action on Facebook with Zazengo’s Impact Challenge
- 4. Get a Rollup of the Results Sample Rollup by Action Collect stories, Track leaders
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- What’s the one thing that you want them to do? Convince them that you are the needle in the haystack. Looking for the hit. Explosive return. Assume that most of the cos they invest in are going to fail. There is an opportunity Suspend their disbelief Creating fertile ground for relationship Does this person look like a leader You look like the brand Pysical basics hip width Let hands drop and pause Knees soft More vulnerable make yourself the more strength you bring Upward inflection kills authority Presentations don’t work Conversations do Underprojected voice always sounds weak When content starts driving presentation, you lose the relationship Get comfortable with silence Everything I say after a pause is more important Have time to think about what you just said Basic message Wifm Connects what you want them to do to what they are trying to do (find that explosive opportunity that lifts their whole portfolio). Content is driven by the anwers to the questions that that message raises Each step What do I want them to do What are you hanging your hat on? Core value that you define Answers to the questions become the content Select the ideas that support the core promise that you made What you need from me in order to go where I want you to go Driven by the needs of the people that I’m talking to, not my own Strategic planning 101 mapped ontp business communications Payoff up front - hook near the beginning Closing Don’t care if they remember Reminds them WIFM Not a summary Add visuals later to reduce complexity Reinforce a couple of ideas, not everything As many as your listeners need, and as few as you can get away with Graphics Simple Headlines as opposed to a title That’s all I gotta know Billboard - not an article