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6 step
Content
Strategy
   Miikka Leinonen
1    4     5     3     2


    It is this easy.
           6
1          4   5   3   2
Narrow down
 your goals.



  Go
    als




                   6
1          4   5   3      2
Narrow down                Define your
 your goals.                audience.



  Go
    als




                   6
1          4   5       3              2
Narrow down            Find relevant   Define your
 your goals.              medias.       audience.



  Go
    als




                   6
1               4           5       3              2
Narrow down    Create content       Find relevant   Define your
 your goals.     modules.              medias.       audience.



  Go
    als




                                6
1               4                 5               3              2
Narrow down    Create content    Add content.     Find relevant   Define your
 your goals.     modules.       Select modules.      medias.       audience.



  Go
    als




       nt
  Conte




                                      6
1                      4                    5                  3                2
Narrow down           Create content      Add content.         Find relevant   Define your
 your goals.            modules.         Select modules.          medias.       audience.



  Go
    als




       nt
  Conte




                                                6
                                       Schedule and execute.
                              Q1                Q2                Q3           Q4

            Media 1
            Media 2
            Media 3
1                      4                    5                  3                2
Narrow down           Create content      Add content.         Find relevant   Define your
 your goals.            modules.         Select modules.          medias.       audience.



  Go
    als




       nt
  Conte




                                                6
                                       Schedule and execute.
                              Q1                Q2                Q3           Q4

            Media 1
            Media 2
            Media 3
@miikkaleinonen


Facebook.com/ZeelandGroup

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