Hermeneutics — the hidden success driver By Şükran Ceren Salalı, Value Art+Communication Fellow, Istanbul ValueLearning — the real value of communication is not only a process: • Hermeneutics is the methodology that provides the way of mastering in art of interpretation to create context. • When it comes to Dialectic as a more creative discourse then language, tonality, mimics and gestures play an important role. • „Innovatik” as systemic innovation management approach makes a big sense. Learning the real value of communication is not only a process which one can experience communication itself by interacting with people and the environment, but also a process of acquiring the main philosophy including dimensions and essentials of valuable communication. For the first time, a spreadsheet is prepared to showcase these dimensions and essentials by Value Communication AG in Mainz. In order to become an effective communicator, one should concentrate to combine these three dimensions such as Dialectic (as a more creative discourse), Hermeneutics (as the sense of purpose) and ”Innovatik“ as systemic innovation management approach) as cited above in the chart. Further Information: http://valuetrendradar.com/2014/08/15/valuecheck-perfect-way-to-connect-innovation-to-profit/