Social TV: When television becomes interactive

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The document discusses the rise of social TV, which is when television becomes interactive through social media and second screens. As social media advertising spending grows much faster than television and internet, more brands and TV networks are exploring ways to integrate social platforms and encourage real-time conversations around TV shows. However, challenges remain around optimizing the social TV experience and monetizing engaged online audiences.

Business Divertissement et humour

Social TV
When television
becomes interactive
Updated September 15th, 2011

Laurent Maisonnave
(514) 519-5800 — laurent@seevibes.com — seevibes.com

Who am I?

Laurent Maisonnave

Social TV: When television becomes interactive

Where my TV is

Social TV: When television becomes interactive

Where is my TV?

Social TV: When television becomes interactive

Disruption of the media
Advertising spending
Average growth forcaste

80%
+73%
Social Media
60%

40%

20%
+8% Internet

0% 0% Television
-1% Radio

2009 2010 2011 2012 2013 2014

* U.S Market * ZenithOptimedia (Internet, television and radio) 2011 * Borrell Associates (social media) 2010

Social TV: When television becomes interactive

Second Screen Era

Social TV: When television becomes interactive

1 Billion

Social TV: When television becomes interactive

Water cooler Effect

Social TV: When television becomes interactive

A Rendez-Vous

Social TV: When television becomes interactive

Uncurated vs Curated

Social TV: When television becomes interactive

Social TV Curator

Social TV: When television becomes interactive

Show Me Your Social

Social TV: When television becomes interactive

Tweet your show

Social TV: When television becomes interactive

Gamification

Social TV: When television becomes interactive

Social TV Apps

Social TV: When television becomes interactive

Connect your TV

Social TV: When television becomes interactive

Social TV Experience

Social TV: When television becomes interactive

Pre Social TV Ads

Social TV: When television becomes interactive

Social TV Ads

Social TV: When television becomes interactive

Real Time TV Ads

Social TV: When television becomes interactive

360° engagement

“We're observing and planning for consumers
engaging with multiple screens concurrently
so when they watch our content on TV, they
are simultaneously going to our website and
engaging on other devices”
Scott Kelly, Head of Digital Marketing, Ford
April 2011

Social TV: When television becomes interactive

Challenges of Social TV

Social TV: When television becomes interactive

Optimization

Social TV: When television becomes interactive

Social Premium

Social TV: When television becomes interactive

Every Day Super Bowl

Social TV: When television becomes interactive

TV ratings for social media audience

@zelaurent

Laurent Maisonnave
(514) 519-5800 — laurent@seevibes.com — seevibes.com

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Social TV: When television becomes interactive

1. Social TV When television becomes interactive Updated September 15th, 2011 Laurent Maisonnave (514) 519-5800 — laurent@seevibes.com — seevibes.com

2. Who am I? Laurent Maisonnave Social TV: When television becomes interactive

3. Where my TV is Social TV: When television becomes interactive

4. Where is my TV? Social TV: When television becomes interactive

5. Where is my TV? Social TV: When television becomes interactive

6. Where is my TV? Social TV: When television becomes interactive

7. Where is my TV? Social TV: When television becomes interactive

8. Disruption of the media Advertising spending Average growth forcaste 80% +73% Social Media 60% 40% 20% +8% Internet 0% 0% Television -1% Radio 2009 2010 2011 2012 2013 2014 * U.S Market * ZenithOptimedia (Internet, television and radio) 2011 * Borrell Associates (social media) 2010 Social TV: When television becomes interactive

9. Second Screen Era Social TV: When television becomes interactive

10. 1 Billion Social TV: When television becomes interactive

11. Water cooler Effect Social TV: When television becomes interactive

12. A Rendez-Vous Social TV: When television becomes interactive

13. Uncurated vs Curated Social TV: When television becomes interactive

14. Social TV Curator Social TV: When television becomes interactive

15. Show Me Your Social Social TV: When television becomes interactive

16. Tweet your show Social TV: When television becomes interactive

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25. 360° engagement “We're observing and planning for consumers engaging with multiple screens concurrently so when they watch our content on TV, they are simultaneously going to our website and engaging on other devices” Scott Kelly, Head of Digital Marketing, Ford April 2011 Social TV: When television becomes interactive

26. Challenges of Social TV Social TV: When television becomes interactive

27.

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31. TV ratings for social media audience @zelaurent Laurent Maisonnave (514) 519-5800 — laurent@seevibes.com — seevibes.com

Social TV: When television becomes interactive

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