Guide to Content Marketing
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Slides from recent joint webinar by Distilled and Zemanta on Content Marketing.
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Guide to Content Marketing
- 2. Questions for Marketers to Ask #contentme
- 3. #contentme Look up and ask questions before getting started
- 4. #contentme Who is my audience? Where do they hang out? How do they consume content? What’s my goal?
- 5. Who’s Doing It Well?
- 6. #contentme GoPro Cameras making slick vids Camera is attached to the surf board http://www.youtube.com/user/GoProCamera
- 7. #contentme Pottery Barn DIY Tips for the Home http://www.youtube.com/potterybarn
- 8. #contentme Fred Wilson for Blogging Holy Engagemant, Batman http://www.avc.com/
- 9. #contentme An Auto Giant tackles SlideShare (and social media in general) http://www.slideshare.net/scottmonty/putting-the-car-in-karma-how- ford-creates-value-through-social-media
- 11. #contentme http://www.hubspot.com/internet-marketing-whitepapers/ Hubspot is killing it with content
- 13. #contentme http://aytm.com/blog/research-junction/angry-birds-addiction/ This is how an infographic is done
- 14. http://www.grantelevators.com.au/news/state-australian-construction- industry Works in “boring” niches too, if done really well
- 15. #contentme Interactive Music Map (Thomson UK) This is how a visualization is done
- 17. Questions to Ask
- 18. #contentme Do I have internal writing resources? Do I have a GOOD graphic designer? Will I need this resource (full time) after this project? Do these resources have the expertise needed (honestly)?
- 19. #contentme If so, go ahead and do it in-house. If not, find the right resources.
- 20. Resources for Content Creation
- 21. #contentme Need copy? http://contently.com/ http://www.textbroker.com/ http://www.zerys.com/
- 22. #contentme Infographics? http://www.shepardportfolio.com/ http://www.97thfloor.com/
- 23. #contentme The Kitchen Sink? Not a bad idea.. http://www.distilled.net/
- 24. #contentme Making Movies? 20 Billion Views every month = a lot of eye balls If it’s non-promotional, social material.
- 25. #contentme Another option (non-promotional) http://vimeo.com/
- 26. #contentme Onsite or Promotional Material Awesome presentation on using video to get more links to your website
- 27. Importance of Consistent Content Creation (aka Editorial Calendar)
- 28. #contentme Commitment (issues) Consistent Content = Authority and Audience
- 29. #contentme Never Give Up http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012
- 30. #contentme Month to Month Comparison From http://bostjan.konstrukt.it/
- 31. Ways to Stay Consistent
- 32. #contentme http://www.contentmarketinginstitute.com /2010/08/content-marketing-editorial- calendar/ http://michaelhyatt.com/annual-planning- calendar.html Pro tip: Custom calendar for blog posts if you use Google Apps for your business. A few editorial calendar resources
- 33. #contentme Curation or Creation?
- 34. #contentme Easiest way to blog for business Be SEO Friendly: Put it on a subfolder (domain.com/blog), not a subdomain (blog.domain.com)
- 35. #contentme Manage your WP Workflow http://editflow.org/
- 36. Finding and Storing Blog Ideas
- 37. #contentme http://blogspire.zemanta.com/
- 38. #contentme http://percolate.com/ Percolate – like Summify, but cooler.
- 39. http://alltop.com/ Crowdsourced Ideas FTW #contentme
- 40. http://evernote.com/ Evernote for PC, Mac, iPhone, iPad #contentme
- 41. Templating Blog Posts
- 42. #contentme Templating is not for everyone
- 43. #contentme Six Blog Post Templates (LinchPin Bloggers) Simplistic but helpful -> The Anatomy Of An Effective Blog Post (@michaelhyatt) A good outline template -> How to Use Evernote As A Blogger (@michaelhyatt) If you’re publishing frequently, a template may be a good idea.
- 44. #contentme Don’t copy. Adapt to fit your needs.
- 45. #contentme Content Promotion
- 46. #contentme Identifying Influencers
- 47. #contentme This happens before you create the content
- 48. Finding Prospects Easily
- 49. #contentme For some niches. For spammier niches, not as helpful.
- 50. #contentme Better for tech-related industries.
- 51. #contentme http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links Mine your (or your client’s) Twitter followers
- 52. #contentme Zemanta http://zemanta.com/outreach
- 54. #contentme Citation Labs (new kid on the block)
- 55. #contentme Ontolo (Campaigns find your prospects for you)
- 60. Remember
- 61. #contentme Keep first contact short (hook ‘em) Have value to offer (superb content) Always know what they’ve linked to before (this came first)
- 62. #contentme Good video from Rob Ousbey http://www.distilled.net/store/sl- 2011-hustle/
- 63. Tracking ROI
- 64. #contentme Buzzstream (crawl your links)
- 66. #contentme http://www.wordstream.com/blog/ws/2011/09/01/scale- linkbuilding-with-google-docs Google Docs
- 67. #contentme Podio
- 68. #contentme + = ToutApp + Highrise (http://justinbriggs.org/18-tools-to-speed-up-link-building)
- 74. #contentme London - WEBCONTENTVIPLDN07 price £349+vat, normally priced at £449+vat Boston - WEBCONTENTVIPBOS07 price $549, normally priced at $699