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Social Media Basics

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Zena Weist
Zena Weist

Basic Social Media overview

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Zena Weist Interactive Brand Strategist, EMBARQ Twitter: @ zenaweist Email: zenaweist@gmail.com

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Social Media Basics

Notes de l'éditeur

  1. Broadcast (shouting) doesn’t work This is a pull medium, pushing doesn’t get you far
  2. Quick sweep review on content, conversations that exist, are getting buzz.
  3. Example of a monitoring tool dashboard
  4. What are your goals? Focus resources on 1 or 2
  5. Customer service: EMBARQ_name Industry SEM: employee individual name We listened, provided customers/industry what they were looking for in our industry – they responded with positive sentiment
  6. Find the firm/individual you want to emulate (learn from their experience) Do you need (update) an online communication policy? When sharing start out slowly…what do you have that you can repurpose…slideshare – natural Long term approach: content strategy