This document summarizes ZenData's marketing services which include database management, acquisition strategies, 1-to-1 customer strategy development, implementation of effective email campaigns, innovative multi-channel campaigns, website optimization, and providing strategic recommendations based on results. It also introduces the strategic team of René Godbout as President and Antoine Grosfilley as Vice-President and provides their contact information.

1. 2012
430 Sainte-Hélène Street | Suite 403 | Montréal, Québec | H2Y 2K7 | 514.390.1260 | www.zendata.ca

2. ZenData Marketing services
Databases management and updates
Acquisition strategies, data analytics, segmentation, profiling, etc;
1-to-1 strategy development
To generate conversions, promote your brand image and reinforce
customers loyalty;
Implementation of effective e-relationship campaigns
with optimized delivery, open and click-through rates;
Innovative actions on Internet, Social networks, Mobiles
Multi-channel campaigns to exploit the viral possibilities of theWeb 2.0, and
reach customers on their preferred channels;
Website traffic and ranking optimization
Search engine marketing, interactive advertising placements;
Issue strategic recommendations
Based on analysis of measurable and tangible results, ROI focus.

3. e-dialogue Marketing :
Business intelligence for personalized communications

4. Partial client list
The organizations below have chosen ZenData for their e-marketing
needs:

5. E-Dialogue Marketing

6. Client lifecycle
“They seem to know “They help me to satisfay my
Profitability
who I am and respect need.”
mel.” Need to capitalize, the 1:1
Need to capture more relation built trust and
information on the confidence.
client.
LOYALTY
ANTI-ATTRITION /
“Let’s see if this WIN-BACK
organization delivers.”
Need to build a strong
relationship with the
client. DEVELOPEMENT / GROWTH
E-NEWSLETTER
“They don’t listen to
me, they don’t
“Did I made the
understand me
right decision?”
anymore.”
Need to close the
sale. ACTIVATION / UTILIZATION Need to re-establish
the relation with the
ACKNOWLEDGEMENTS client and regain
trust.
INCITEMENT (to subscribe or make a request))
ACQUISITION (basic infos: e-mail address, language, postal code, gender)
SERVICE
LOYALTY
Time

7. Case study : Profiling (The Gazette)
Objective
Acquire knowledge on members
to profile the database in order to
communicate personnalized and
relevant content.
Strategy
 In each e-newsletter,
insertion of a mini survey,
« reminder » links for special
series;
 Classification of the links by
categories (News, Living,
Sports, etc.) to aloow profiling
of subscribers.

8. Case study : Content segmentation ( Group Le Massif)
Objective
Communicate relevant
informations and respect
members preferences.
Strategy
 Built a clear and simple
form which permits to
choose interests.
 Elaborate a segmentation
strategy and dynamic
assembling of contents to
respond to each profile.

9. Case study : Viral Marketing (Vidéotron)
Objective
Recruit new prospects via
referencing tools.
Strategy
Implementation of a simple
mechanic which allows existing
clients to get the benefits of
the new service and spread the
good news about Videotron to
their family and friends.

10. Case study : Facebook promotion (Le Massif / Sleeman)
Objective
Acquire new subscribers;
Increase awareness of the two
partners.
Strategy
 Develop a viral application in
Facebook environement.
 Capture the informations
submited by the new
subscribers and populate the
eCRM database;
 Capitalize on Facebook viral
possibilities;
 Promote the contest via
media booking on Facebook
and msn.ca

11. Strategic Team
René Godbout, President
René brings over 30 years of experience in marketing, communications, advertising, media and
CRM/ loyalty program management as a…
Marketing Director at Aeroplan
Marketing Communications Director at Radio-Canada
Marketing Communications-General Manager at Bell Canada
And as an advertising and/or media executive at some of Montreal’s top agencies.
René possesses solid expertise in various marketing disciplines and a strategically holistic view of
the marketing mix. Most importantly, he grasps the uniqueness of the e-relationship communication,
from the needs of today’s businesses to the minds of the consumers.
Leveraging his experience, René can help organizations manage and build their e-dialogue
campaigns, by providing the insight and creativity to make the most of their marketing efforts and
target relevant communications to consumers.
René has been on the Board of l’Association du marketing relationnel (AMR), affiliated with the
Canadian Marketing Association for the last 5 years. He is presently on the Board of the McCord
Museum, president of the marketing committee.
Antoine Grosfilley, Vice-President
After studying marketing in Europe, Antoine held senior marketing positions in Europe, Canada and
the US, including five years as Internet Manager for Air France in Montreal.
His expertise in building and implementing interactive marketing strategies in the areas of electronic
Customer Relationship Management (eCRM), search engine optimization and marketing and
Internet media placement arms him with a clear understanding of how online marketing works and
how to make it works for you.
Antoine brings his in-depth knowledge of the interactive market to the development of your
integrated web strategy to build brand loyalty and/or meet your sales objectives. In the process, he
can provide you with customized solutions and outstanding customer.

12. Contact us
René Godbout
President
514.390.1260 x 225 | rene.godbout@zendata.ca
Antoine Grosfilley
Vice-President
514.390.1260 x 224 | antoine.grosfilley@zendata.ca