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Api (1)
1.
Integration Tools Documentation Tools /
Native Ads API / Native Ads API Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 1Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 1
2.
Appnext Account &
ID Register for an Appnext Account You must first create an account with Appnext to be able to use this ad unit features. If you do not have an Appnext account, copy the following URL to the browser: https://www.appnext.com and sign up. Unique ID A unique ID called a “Placement ID” is required for all inbound requests. A Placement ID is a 32- character string generated by Appnext for every registered app/website. Get a Unique ID To get started – add a new App via the Appnext Self-service Platform, then copy the Placement ID, which can be found in your account at: Apps -> Settings Icon-> Settings & Placements -> Placement ID (make sure to copy the Placement ID for both Android and iOS apps). Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 2Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 2Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 2Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 2
3.
Change log 01/09/2015 Added an
optional parameter to the API call: "&vs=1" (provides a video creative in the API response) 23/08/2015 Change to the base URL format 10/08/2015 Added 2 new parameters to the API response: storeRating appSize 26/07/2015 Added 5 new parameters to the API response: supportedDevices bannerId campaignId campaignType supportedVersion Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 3Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 3
4.
Getting started with
Appnext API Data returned in Appnext API response Appnext API returns raw-data of Android or iOS apps, promoted through campaigns by advertisers in the Appnext platform, which specifically target your app placement. Data includes advertiser’s app creative content, current bid, tracking link, ad-serving weight, etc. Requesting app data A “Placement ID”, which is a unique key generated by the Appnext platform, must be added to the API call in order to receive apps data. Requesting the API with an Android Placement ID will return Android targeted campaigns and requesting it with an iOS Placement ID will return iOS targeted campaigns. Only one OS can be called in a single API call. Campaign inventory Each API request will return up to 200 app records for a targeted GEO. By default, the targeted GEO will be determined as the client-side GEO. For example: when requesting the API form a server located in the US, the API will return campaigns that are targeting US users. Campaigns Status App campaigns constantly change during the day by advertisers. Campaigns are being paused, activated, creative change and bid increase or decrease to compete on your placements via the platform. Every campaign running has a daily cap (budget). Once a campaign has depleted its daily cap it will be paused until the following day. Campaign that was paused, might not redirect to the store, and will not be eligible for payment. Server-side requests: Campaign status is updated every 20 minutes, therefore, in case API is requested via server-side, it is highly important to refresh the API data every 20 minutes. Campaigns that are live will be returned in the API response and campaigns that are offline will not appear in the response anymore. In case of Capping /Geo Targeting/end of banner inventory: Important note: 1. Make sure you only serve updated apps. It is important to call the API for updated campaigns every 30 minutes and avoid displaying ads which were not returned in the last API call. 2. Each offer includes a Campaign ID and a Banner ID. If an app is promoted by Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 4Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 4 Sample JSON: { "empty":"" }
5.
several advertisers, Appnext
API will only return the campaign with the highest bid, for the asked GEO.The Campaign ID may also change in case the advertiser choose to A/B test several creative. If the Campaign ID and/or the Banner ID has changed from one API call to the next, make sure to replace all returned parameters (including image and tracking links) and serve the most recent banner. Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 5Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 5
6.
Measurement and reporting Impressions
count Counting impressions accurately is important for performance calculations. All app images, received through the API ("urlImg''), have been added with a pixel in order to record an impression upon display. If choosing not to display/load the app image ("urlImg''), please replace the pimg=1 parameter in the API request URL: https://admin.appnext.com/offerWallApi.aspx?pimg=1 with pimp=1. Adding &pimp=1 to the API string will provide an additional field to the returned banners JSON/XML: "pixelImp'' that provides an impression reporting URL for the provided banner. It is mandatory to call the "pixelImp'' URL each time the banner is displayed to the end-users. 1 call = 1 impression logged. Example the "pixelImp'' parameter: Counting Clicks and installs Appnext counts a click whenever the download link (urlApp), provided by the API for each app, is clicked. It is highly important to use the provided download link in order to direct the user to the market, as this is the only way to track app installs. Important note: do not preload / pre-fetch the urlApp links, as this will generate additional costs to our Advertisers who are using 3rd party tracking solutions for conversion tracking. Postbacks A Postback (also known as a callback) is a server-to-server call made by Appnext’s server to a publisher’s server with the purpose of notifying him of a conversion (install) made through his app / website. You may choose to receive up to 3 parameters in each Postback call: 1. Postback parameter – any custom parameter 2. Revenue – the CPI revenue generated for the install 3. Package – the app package Passing a Postback parameter You can pass a different Postback value for each offer returned by the API. Once a successful install is made, Appnext will call your Postback URL, with the Postback value passed. In order to pass a Postback value, make sure to add it to the “&q=” parameter in the download link (urlApp), provided by the API for each offer. For example: Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 6Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 6 "pixelImp":"https://admin.appnext.com/pView.aspx?b=40444&z=66005&c=30361" "urlApp":"https://admin.appnext.com/appLink.aspx?b=1183&e=6780&q=your_postback_value
7.
When passing several
values/parameters in the “&q=”, make sure to encode the string. For example: &q=param1=value1¶m2=value2 should be: &q= param1%3Dvalue1%26param2%3Dvalue2%20%20%20 Appnext will send Postbacks from this IP address: 54.204.84.86 make sure to white-list this address. Receiving Postbacks In order to receive Postbacks, you should provide Appnext with a Postback URL. The Postback URL is the endpoint at your server or third-party tracking service, to which we will be sending the Postback. If you are interested in receiving a Postback, please make sure to send your Postback URL to: support@appnext.com SubID Reporting Media Partners (such as: ad networks, content networks etc.) are required to pass their publisher’s Subid on every click. Every app retuned by Appnext’s API includes a tracking URL (“urlApp”) for directing the user to the app’s listing in the store, for example: In order to pass the SubID, add a “&subid={value}” to the tracking link of each app: Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 7Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 7 "urlApp":"https://admin.appnext.com/appLink.aspx?b=18443&e=25526&q=" "urlApp":"https://admin.appnext.com/appLink.aspx?b=18443&e=25526&q=&subid=12345"
8.
Requesting raw ad
data for Android and iOS Request API base URL: API request Parameters: Parameter Description Example Notes Placement ID a 32-character string generated by Appnext for every registered app/mobile-web app that is required for all inbound requests id=0fa643ba-a3e5-4f01-bf49-89354fbd0562 Must cnt The number of apps received in the API response &cnt=200 Optional – up to 200 apps per call cat Sort the apps in the API response by app category/genre (see full category list at the end of this document) &cat=Arcade,Board,Card,Arcade&Action Optional ip Enter an IP address of the targeted users GEO. When US IP is used, API will return apps for US users. &ip=76.72.171.54 Optional – default will return apps for client- side GEO useragent_ios when calling the API for iOS apps, you can choose the relevant user agent: iPhone, iPad and/or iPod &useragent_ios=iPhone,iPad Optional – default will return apps for all user agent Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 8Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 8 https://admin.appnext.com/offerWallApi.aspx?pimg=1&tid=API&vid=API_150823&id= PlacementID
9.
Parameter Description Example
Notes type API response format: JSON or XML &type=json Optional – default will return JSON format pbk postback parameters &pbk=YOUR_CUSTOM_PARAMETERS Optional subid Required for media partners. Enter the publisher id in where the user clicked on the app advertisement. &subid=44332 Must for media partners pimg=1 Count an impression whenever an offer’s “urlImg” link is loaded. &pimg=1 Do not call the API with “pimp=1” when calling it with “pimg=1” pimp=1 Count an impression whenever an offer’s “pixel_imp” link is loaded. &pimp=1 Do not call the API with “pimg=1” when calling it with “pimp=1” vs=1 Adds a video link, to each app, in the API's response &vs=1 Optional. Currently available only for Android Example (Android placement ID and US IP address): Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 9Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 9 https://admin.appnext.com/offerWallApi.aspx?id=0fa643ba-a3e5-4f01-bf49-89354fbd0562&cnt =10&cat=Action,Brain%20&%20Puzzle&type=xml&ip=76.72.171.54&pbk=mypostback
10.
Important notes: 1. Each
parameter added to the API string should be added with the “&” symbol. This symbol is used in order to differentiate one parameter from another. 2. When using multiple categories, make sure to use the following format: app_category,app_category,app_category Categories with 2 words, for example: Arcade & Action must be encoded in the following format: Arcade%20%26%20Action Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 10Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 10
11.
Response of raw
ad data Sample JSON – Android: Sample JSON – iOS: Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 11Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 11 { "apps": [ { "title":"Ringo: International Call", "desc":"Ringo lets you make low cost international calls without using the Internet (WiFi or 3G)", "urlImg":"https://appnext-a.akamaihd.net/banner/hRfj5Tku24P0s4w_default.png", "urlApp":"https://admin.appnext.com/appLink.aspx?b=38762&e=81307&q=", "androidPackage":"co.ringo", "revenueType":"cpi", "revenueRate":"0.70", "categories":"Communications", "idx":"928", "urlVideo":"https://appnext.hs.llnwd.net/banner/video/pqzbzezftho.webm?ver=5", "bannerId":"38762", "campaignId":"29028", "country":"US", "campaignType":"network", "supportedVersion":"4.0.3 and up", "storeRating":"4.1", "storeDownloads":"100000+", "appSize":"13M" } ] } { "apps": [ { "title":"Wishbone", "desc":"Wishbone is your home for comparing social content.",
12.
Version 28072015 |
Appnext © 2015 Tools / Native Ads API / Native Ads API 12Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 12 "urlImg":"https://appnext-a.akamaihd.net//banner/ESmSQLtmsOcTwAJ_uploaded.jpeg", "urlApp":"https://admin.appnext.com/appLink.aspx?b=39656&e=66005&q=", "revenueType":"cpi", "revenueRate":"3.90", "categories":"Social Networking", "idx":"651", "iosPackage":"836071680", "supportedDevices":"iphone,ipad,ipod", "bannerId":"39656", "campaignId":"29708", "country":"US", "campaignType":"network", "supportedVersion":"Requires iOS 7.0 or later. ", "storeRating":"4.5", "appSize":"23.8 MB" } ] }
13.
API response Parameters: Parameter
Description Explanation title title of the promoted app desc description of the promoted app urlimg image of the promoted app urlApp Link to the promoted app listing in the market The urlApp will direct to the App store / Play Store and will record a click in Appnext platform androidPackage Android Play Store unique package When calling for Android app data iosPackage iOS App store unique package When calling for iOS app data revenueType CPC/CPM/CPI revenueRate The revenue for the installation of the app categories Promoted app categories Provided categories are the same as market categories idx Index score An index score which is calculated based on parameters such as: overall relevancy, conversion and payout. The higher the idx score is, it is more likely that the banner will perform better. idx will be visible only to placements with more than a 1000 impressions. urlVideo Video of the promoted app Can be used in order to create video ad units. supportedDevices the supported device type – iphone, ipad or ipod iOS only bannerId Banner ID on the Appnext Platform. Each campaign can consist with several banners, only the highest converting banner will be served per-geo. campaignId Campaign ID on the Appnext Platform. country Targeted Country. The country targeted in the campaign. Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 13Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 13
14.
Parameter Description Explanation campaignType
Campaign type: Network / Direct A “Network” campaign is targeting the entire Appnext network, while a “Direct” campaign is only targeting a specific publisher. When receiving a “Direct” campaign in the API response, it means that your app was targeted by the advertiser. supportedVersion The supported version of the promoted app. Only users who meet the supported version requirements will be able to successfuly install this app. storeDownloads The minimum number of downloads, provided by the store Only for Android storeRating The App’s average rating on the Appstore / PlayStore Rating range is 0-5 appSize The physical size of the App in KB/MB As provided by the Appstore / PlayStore Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 14Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 14
15.
App Categories: Make sure
to encode (%20) categories with more than 1 word, example: Travel%20%26%20Local Android: 1. Action 2. Adventure 3. Arcade 4. Arcade & Action 5. Board 6. Books & Reference 7. Brain & Puzzle 8. Business 9. Card 10. Cards & Casino 11. Casino 12. Casual 13. Comics 14. Communications 15. Education 16. Educational 17. Entertainment 18. Family 19. Finance 20. Health & Fitness 21. Libraries & Demo 22. Lifestyle 23. Live Wallpaper 24. Media & Video 25. Medical 26. Music 27. Music & Audio 28. News & Magazines 29. Personalization 30. Photography 31. Productivity 32. Puzzle 33. Racing 35. Shopping 36. Simulation 37. Social 38. Sports 39. Sports Games 40. Strategy 41. Tools 42. Travel & Local 43. Trivia 44. Weather 45. Word iOS: 1. Action 2. Adventure 3. Arcade 4. Board 5. Books 6. Business 7. Card 8. Casino 9. Catalogs 10. Dice 11. Education 12. Educational 13. Entertainment 14. Family 15. Finance 16. Food & Drink 17. Graphics & Design 18. Health & Fitness 19. Kids 20. Lifestyle 21. Medical 22. Music 23. Navigation 24. News 25. Photo & Video 26. Productivity 27. Puzzle 28. Racing 29. Reference 30. Role Playing 31. Simulation 32. Social Networking 33. Sports 34. Strategy 35. Travel 36. Trivia 37. Utilities 38. Weather Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 15Version 28072015 | Appnext © 2015 Tools / Native Ads API / Native Ads API 15
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