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How to market your business using classified ads
1. How to Market your Business using
Classified Ads
Classified ads have become a very popular advertising tool in today’s
online business market. There are millions of visitors searching classified ads
daily for products and services they require immediately or in the near future. It’s
a great marketing strategy to take the time and advertise your company in
classified ads. There are many legitimate classified ad sites that are safe and
free from Spam. For instance, sites like Craigslist have various filters to verify
accounts and prevent spamming. Plus, classified Ads are a great source for
buying products and services from local businesses. Most people rather shop
from local businesses to support their community. New businesses can benefit
from marketing their business using Classified Ads because they are usually
free; they get quick results, and can be reposted time to time.
One drawback is that writing and registering multiple classified ads can be
time consuming, but anyone can do it. There are some points to keep in mind
when posting your classified ads:
First, take the time to search through all classified ad sites, and post your
business in the sections that are relevant to what your products and services are.
For instance, if your company sells cars, you want to place your ad in the section
that is related to anything to do with cars and can potentially directs your
customers or potential customers to your ads. Also, business owners can embed
a link in the ad to send the users back to their site. This is probably the greatest
tool to build one way links back to your site and increase traffic to your business.
Second, describe your products and services by taking the time to write
content that is catchy and easy to read. For instance, write two versions of your
advertisement to see which one reads better. Most free classified ad sites only
allow a brief section for writing or product description so you want to make sure
it’s good. It will pay to have professionals write your ads so it stands out from the
rest.
Third, include a picture next to your ads. A picture will show your
customers what they are getting. Most people will skip ads that don’t have a
picture. Including a picture will show your potential customers what they are
getting and answer a lot of questions. Remember a picture is worth a thousand
words!
Fourth, new ads are usually displayed on top of the list. Your ad from last
week will probably get buried with thousands of others, so it’s best to repost your
ad often to make sure you stay at top position as new ads are posted.
2. Finally, there are some disadvantages in placing classified ads. Your
email will be vulnerable to Spammers, so your junk-email will increase. Although
some sites allow you to anonymize your email address. You have to register with
each ad site, give out your personal information and remember lots of
passwords.
However the advantages of placing classified ads far outweigh the
disadvantages and you can eliminate them by hiring a professional to place and
maintain the ads for you for a nominal fee. Classified ads can be a great
marketing tool for any established business or any business that’s just starting
out and needs exposure on the internet without a big budget.