Micro Transaction, Gambling Features, And Virtual Currency In Chinese Online Games

Micro-transaction, Gambling Features, and Virtual Currency in Chinese Online Games Zhan Ye President, GameVision [email_address]

Disclaimer: What the speaker will present next are thoughts, ideas, and common practices he observed during his work. Some of them can be controversial. The speaker merely presents them as facts, not his opinions. The presentation of those thoughts, ideas, and common practices doesn’t mean the speaker endorse or support them, or vice versa.

Background Info ,[object Object],[object Object],[object Object],[object Object]

A Brief Introduction to F2P MMORPGs ,[object Object],[object Object],[object Object],[object Object],[object Object]

Micro-transaction in F2P MMORPGs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Micro-transaction in F2P MMORPGs ,[object Object],[object Object],[object Object]

Tencent: 838 million USD Shanda: 715 million USD NetEase: 450 million USD

How F2P and Micro-transaction Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges in Micro-transaction Game Design ,[object Object],[object Object],[object Object],[object Object],[object Object]

Monetization ,[object Object],[object Object],[object Object]

Monetization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monetization – Conflicts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monetization - Convenience ,[object Object],[object Object],[object Object],[object Object]

Monetization – Peer Pressure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Monetization – Showing Off ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Gambling Features in Online Games ,[object Object],[object Object],[object Object],[object Object]

Treasure Box ,[object Object],[object Object]

Treasure Box ,[object Object],[object Object],[object Object]

How Important is Treasure Box ,[object Object],[object Object],[object Object]

Why Gambling Features are So Important? Why So Many Chinese Online Games Have Them? Why So Many Gamers Use Them?

Reason #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fairness ,[object Object],[object Object],[object Object]

Fairness ,[object Object],[object Object],[object Object],[object Object]

Fairness ,[object Object],[object Object]

Fairness ,[object Object],[object Object],[object Object],[object Object],[object Object]

An Illusion of Fairness and Hope ,[object Object],[object Object],[object Object]

Helps the Whole Eco-System ,[object Object],[object Object]

Inject Freshness and Excitement ,[object Object],[object Object],[object Object]

Virtual Currencies ,[object Object],[object Object],[object Object],[object Object],[object Object]

QQ Coins ,[object Object],[object Object],[object Object],[object Object],[object Object]

QQ Coins as Parallel Currency ,[object Object],[object Object],[object Object],[object Object]

QQ Coins as Marketing Tool ,[object Object],[object Object],[object Object],[object Object],[object Object]

Micro Transaction, Gambling Features, And Virtual Currency In Chinese Online Games

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