Values in product design are a person's principles or standards that guide their work. Designers shape the tools they create, and those tools then influence how people behave. Design has the power to revolutionize behavior by reflecting our highest human values in the products and technologies that shape modern life.

1. Values in
Product Design
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2. Values ˈvæljus
a person's principles or standards
of behavior; one's judgment of
what is important in life
*New Oxford American Dictionary

3. We become what we behold.
We shape our tools and then
our tools shape us.
Marshall McLuhan, 1964

4. Revolutionary