The document summarizes the fast food industry in the Philippines. It discusses that the largest fast food chain is Jollibee Food Corporation, which operates brands like Jollibee, Chowking, and Red Ribbon. It also mentions that while the industry is growing steadily, concerns over unhealthiness and foreign competition are threats. The outlook is that fast food will continue growing due to popularity of dining out, but companies will need to address health concerns to stay competitive.

2. Industry Background

4. Fast Food Operation

7. Key Player / Brands Jollibee Food Brands

8. Market Structure

15. Financial Structure

17. Financial Structure

18. Strengths , Weaknesses, Opportunities and Threats

20. Strategic Trends

21. Current Trend for Fast Food

22. Strategies Strategies Strengths / Weaknesses Addressed Opportunities / Threats Addressed 1. McDonald’s “Made-For-You” Strengths: 1. Quickest Serving Time Among Other Food Industry 2. Flexibility on Preparing Food Time Opportunity: Adaptation on Products and Services to Culture and Tradition Threat: High Number of Foreign Companies Entering the Fast Food Market vs. Local Brands 2. Freebies and Budget Meals (All Brands) Strengths: 1. Customization of Meal Servings Tailor-Fit to Consumers’ Appetite 2. Cost Saving / Systematic Food Preparation Weakness: Limited Menu Offered to Consumers Opportunity: Continuous Products and Service Expansion 3. Healthy Meal Offerings Weakness: Known to Serve Unhealthy Meals Threats: 1. High Number of Foreign Companies Entering the Fast Food Market vs. Local Brands 2. Consumers Look for a Healthier Lifestyle

23. Outlook and Summary

26. Conclusion and Recommendation

29. Thank You