3. Company Background Geely is one of China’s top ten auto manufacturers and also among the country’s top 500 firms. Established as an independent firm in 1986, Geely launched its auto manufacturing business in 1997 Geely is today a fully integrated independent auto firm with a complete auto eco-system from design and research and development to production, distribution and servicing. National Innovation Plot Company Geely Group is striving for world Top 500 in the world in 2015.
10. Constantly improving the product quality Developing and explore more products like SUV, MVP, Hybrid and electricity power vehicles, enable to decline the gap with market demand. To making more advertising and promotion to improve its brand image to public. Penetrate the different level markets. Deepen online sale management and reliability.
11. Geely is not only manufacturer but only is a listener, very clear to know what its customers feedback. Strength the financial management, No money hard to expand its business. Set the clear goal how and what the way to improve car advanced technologies using in the car. Absorb talented to join the organization.
12. To explore more Dealership shop in Tier 1 cities to make up niche market in Tier 1 cities. Developing High Grade products to avoid the price war. Set a planning to deal with when face with high raw material in period of time. To make refer another foreign company prior to export the products.
13. Enhance the global management level. Learn the invested country culture, law and consumer behavior. Adjust the current strategy according the market demand and another competitors products. Mergers and Acquisitions is another way to expand the market share and quick way to improving the technologies requested. To make more publicity to improve the brand image.
22. Modified Mission Statement Geely’s mission is, Make good car that are safest, most environment-friendly, most fuel efficient and Humanity.
23. Strategic Objectives FINANCIAL OBJECTIVES To increase revenues by 25% annually, from RMB 20,099,388 thousand (USD31 billions) in 2010 to RMB 25,124,253 Thousand (USD3, 865,269 Billions) in 2011. MARKETING OBJECTIVES To increase the automobile market share in China from 4% in 2010 to 6 % in 2014 Implementation earlier More channels sales, it able to increase the market share of present and future-make products To achieve to 30% of its total sales units export yearly PRODUCT OBJECTIOVE To increase more competitive products catering to the demand of markets. Further development R&D automotive engine and transmission to meet international standards as far as possible. Better improve automotive financial services industry
24. Recommended Business Strategies Improving the brand image through commercial, advertisement , car shows developing SUV, MVP, Hybrid and e electrical power vehicles as well as improving the after sell services, Strengthen sales efforts and add more flagship stores in metropolitans like Beijing, Shanghai, and Guangzhou. Increasing the funds to support on R&D, deepen core technologies, and strengthen the advanced technologies
36. Corporate Social Responsibility I believe that businesses must not shirk their Responsibilities to society and should do everything they can to help the disadvantaged and advance social progress. Mr. Li Shufu,
37. Geely’s SCR Activities Green Environment Some of the Programs Supported The Future Talent Fund The WenChuan Earthquake The Charity China Tour Green Environment
